Plan B Case Study

Plan B

CAMPAIGN GOAL & STRATEGY

Talking about women’s healthcare, especially emergency contraceptives, can be a very controversial subject. Our client wanted to dispel common myths about their product as well as educate and empower women to take charge of their healthcare.

Influencers across the country shared their story and reason for choosing to use Plan B on their personal blog and Instagram. Readers loved the open and honest conversation about women’s health - “I love this post! It’s so important to educate women on the choices they have. Thank you for dispelling myths about Plan B!”f

The Results

To provide readers with additional resources influencers directed their followers to a custom microsite with more information about the products. The open dialogue between influencers and their readers led to a benchmark-breaking performance.

4.2X

TVM

exceeded category benchmarks by 121%

193K

Content Views

exceeded category benchmarks by 47%

41K

total engagements

exceeded category benchmarks by 45%

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All statistics above are US.