Oreo Cookie Ball

CAMPAIGN GOAL & STRATEGY

OREO Cookies, cream cheese, and chocolate: a simple recipe with endless possibilities! During the holiday season, there are a multitude of entertaining occasions, and this tasty treat always makes its way onto the dessert table. But, how do you keep a simple recipe from getting stale while still appealing to overwhelmed consumers searching for ideas?

Within a custom microsite, we created an advent calendar that refreshed daily with new recipe ideas and included shoppable links to purchase OREO cookies on Walmart.com. The site served as a daily source of recipe inspiration for shoppers, and a simple way to purchase all recipe ingredients in one place.