Facebook, Instagram and Youtube ranked among the highest used social media platforms, but users predict that their preferences and where they shop via social media platforms will change in 2022.
Eighty percent of online shoppers read the merchant’s return policy before making an online purchase and if they encounter a bad return experience, shoppers are more likely to break merchant loyalty.
Digital coupons increased their lead in redemption volume to 33 percent in Q2 2021, ahead of Free-Standing Inserts (FSI) at 24 percent, indicating strong sustained shopper demand for digital incentives.
A majority of retailers are investing more in their e-commerce sites, grocery pickup, personalization and promotions to satisfy shoppers’ needs and wants.
The new product name, OneRecall™, supports Inmar Intelligence’s rapid evolution of the Rx Recall market toward integrated solutions, data consistency and less complexity.