Validation Trade Promotions

Validation
Retailer performance Data validated for each promotion
Did the retailer provide all supporting data?

Complete

Did the retailer provide all supporting data?

Did the retailer execute within event guidelines?

Compliant

Did the retailer execute within event guidelines?

Volume claimed validated/justified (bandwidth checker)

Compare

Volume claimed validated/justified (bandwidth checker).

Communicate Discrepancies to:  Retailers  Field Sales Teams

Communicate

Communicate Discrepancies to: 

  • Retailers 
  • Field Sales Teams 
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Payment Reconciliation
Trade Promotions Direct Payment

Direct Payment

Prompt payment to performing retailers

  • If complete - supporting data is provided, will be able to pay retailers within 5 days
Earnings report to manufacturers weekly for reconciliation (or automate feed directly into TP system)

Deduction Reconciliation

Earnings report to manufacturers weekly for reconciliation (or automate feed directly into TP system) 

Reporting

  • Billing Summary for each event 
  • Post event analytics
    • Passthrough 
    • Lift 
    • Validated Savings 
    • Other KPIs important to brand.