2022 Spring Trends Report

3 key trends to help you engage seasonal shoppers, wherever they are

This year’s “season of new beginnings” will be more meaningful than ever. Thanks to over two years of unforgettable change, shoppers will venture back into the world prepared to engage with brands and retailers in entirely new ways. And, with continued supply chain issues and economic uncertainty, those brands and retailers have no choice but to engage proactively.

Find out:

In our 2022 Spring Trends Guide, learn:
What the spring shopper purchases

What the spring shopper purchases

What factors influence those purchase decisions

What factors influence those purchase decisions

Best practices to engage and inspire the spring consumer

Best practices to engage and inspire the spring consumer

Download your free copy today

3 Key Trends Driving Spring Shopping
spring cleaning

Spring Cleaning

Spring Stock Up

Spring Stock Up

Spring Celebrations

Spring Celebrations

Take Action this Spring Season

Optimize Your Omnichannel Strategy

Take advantage of QR codes to drive shoppers to specific messages, brand experiences or offers. This tactic lets you engage with shoppers in-store and digitally. Win-win!

Adjust Audiences

Capitalize on ‘in the moment’ advertising to reach the shoppers at exactly the right time. Personalize the experience with dynamic creative for customers based on their geographic location. 

Integrate Incentives

Use digital coupons to make it easy for consumers to load up on cleaning essentials. You can execute these incentives quickly, optimize them in-flight to respond to market changes (i.e. supply chain restraints, and deliver them ahead of in-store shopping trips).