2022 BACK-TO-SCHOOL GUIDE

WHAT YOU SHOULD KNOW TO PREPARE FOR THE SEASON, AND THE CLASSROOM

INFLATION AND SUPPLY CHAIN ISSUES WILL AFFECT WHEN, AND HOW, SHOPPERS GO BACK-TO-SCHOOL SHOPPING IN 2022. IN OUR GUIDE YOU WILL LEARN:
HOW CONSUMERS PLAN TO SHOP IN RESPONSE TO ECONOMIC ISSUES

HOW CONSUMERS PLAN TO SHOP IN RESPONSE TO ECONOMIC ISSUES

WHAT FACTORS IMPACT BACK-TO-SCHOOL PURCHASE DECISIONS

WHAT FACTORS IMPACT PURCHASE DECISIONS

THE BEST PRACTICES TO ENGAGE AND INSPIRE SCHOOL SHOPPERS

THE BEST PRACTICES TO ENGAGE AND INSPIRE SHOPPERS

Get High Marks with These Back-To-School Tips

Digital Incentives get an A+

Seasonal Digital Incentives have 2X higher redemption rates than non-seasonal offers.

Don’t market to every shopper

Build your audience with data-backed insights, then focus on the school shoppers who really matter.

Solve your customers’ challenges

Launch content that improves your connection with consumers, and makes shopping easy and affordable.

ACTIVATE INFLUENCERS YOUR SHOPPERS TRUST

Today’s wary consumers look to influencers for new product recommendations, usage occasions, offers, and inspiration.