Thought Leadership: E-commerce

Helping Retailers Battle Another Amazon-initiated Food Fight

Amazon is at it again; shaking up grocery retail. The retail juggernaut’s October announcement that all Prime members would be eligible for free grocery delivery is their latest disruption. While there are various purchase minimums for Amazon Fresh, the $14.99 per month fee is gone for Prime members in over 2,000 regions and that carries serious implications for the rest of the industry.

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Coupons and e-Commerce: Delivering on Grocery Shoppers' Expectations of Value

While it would be foolish to downplay the significance of this element of the e-commerce shopping experience, it would be even more foolish to ignore grocery shoppers’ expressed psychological need for “value.”

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A Look at Men's Online Grocery-Shopping Behavior

With more men living alone, leading single-adult households with children or taking on their full share of family responsibilities, males are emerging more and more as the primary purchase decision-makers and shoppers.

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What Happens to Returns?

  Get the inside scoop on what happens to products when they are returned to the store. We shared the details with CBS Sunday Morning's Rita Braver, check it out below!    

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Stargazing Around Grocery: Inmar Insights into 2019

It's not easy to know what lies ahead for retail grocery, but our experts have collaborated on an insightful forecast into the future for this ever-changing vertical.

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Supply Chain Scorecards: A Tool for the Times

Understanding and addressing — as quickly and completely as possible — issues within the supply chain has never been more important as consumer expectations around quality have never been greater.

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How to Spike the Holiday Marketing Plan with Data

During this time of year when everyone is competing for shoppers' attention and share of voice, it will be those marketers employing data analytics to develop relevant messaging and content who will finish the season with a stocking stuffed with incremental sales.

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Best Practices for Spotting Instagram Follower Fraud

Ad spend for influencer marketing and in particular, Instagram, is rapidly increasing but what's the potential that some of those dollars could be wasted — spent on "influencers" who don't really command the engagement they claim? It's an uncomfortable question but one that savvy, budget-conscious marketers must ask.

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Amazon's 4-Star Store and the Implications for Retail Grocery

  Amazon's new 4-Star store in New York City's SoHo neighborhood doesn't sell food. But, this unique brick and mortar venture could change retail grocery -- again.

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