Thought Leadership: E-commerce

These Social Platforms Are Making Big Social Commerce Moves. Here’s An Early Look.

While the marketing industry has remained largely fixated on social commerce titans like Instagram and Facebook, emerging social technology platforms have been quietly building new tools and preparing for digital disruption. Now, as new formats are being unleashed upon the world of social media — throwing influencers and marketers into a major reactionary phase — everyone’s looking at how these tools can be shaped to best fit social commerce goals.

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6 WAYS GROCERY SHOPPING IS GOING TO STAY HIGH-TECH

We recently conducted a survey of grocery shoppers, and asked them about their in-store and online shopping habits. What they told us might just change grocery shopping forever.  We’ve compiled some of the most interesting data points, and put them together in our newest infographic. If you’re in the grocery business, or just want to know more about shopper’s buying habits today and beyond, you don’t want to miss this. 

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IF YOU DON’T HAVE A STATE-OF-THE ART E-COMMERCE SOLUTION, YOU COULD BE MISSING OUT ON YOUR FAIR SHARE OF A $100 BILLION DOLLAR MARKET.

Does your e-commerce solution seamlessly integrate Programmatic Media, Incentives, Loyalty, Intelligent In-store, Payments and Settlement?

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Sending Returned Products to Landfills Echoes Mom’s Wrath

Remember when Mom used to chide you for throwing away things that she thought were still useful? You can hear her voice echoing in your head right now, “Don’t you DARE throw that away -- someone might want it -- it’s still perfectly useful! That’s like throwing away money! What are you thinking???”

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Breaking research reveals that retail media networks are vital, not niche

We recently conducted a survey of 200 retail professionals about their existing or planned retail media The retail professionals we surveyed overwhelmingly indicated an increased commitment to, and investment in, their RMNs in 2021. The main reason? They see those networks as crucial vehicles to drive sales and create new revenue streams.

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Social Commerce's Impact on the Modern Shopper Journey

Social commerce, in the simplest terms, is the process of selling products directly through social media. However, it’s so much more than just completing a transaction on a social platform. The growth of social commerce signifies a much larger shift in consumer behavior — one that has been happening over the last five years but accelerated rapidly due to COVID-19. 

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DRIVE USAGE OCCASIONS AND INSPIRE PURCHASES USING SOCIAL COMMERCE

Social commerce has revolutionized the shopper’s journey, with a direct connection from influencer content to your e-commerce platform. The number of US social commerce buyers accelerated 25.2% to 80.1 million in 2020, and will grow another 12.9% to 90.4 million in 2021. Brands that are integrated from content to commerce are able to drive purchase intent from social platforms, while others are missing out. 

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Are you prepared for the social commerce revolution?

Social commerce is the alliance between social media and e-commerce, and it’s creating new opportunities for retailers to engage with customers. In fact, this new e-commerce platform is becoming a privileged resource for customer engagement and customer loyalty.  When done effectively, messaging on social media creates a unique opportunity for retailers to hone in on small customer segments, make accurate forecasts of customer behaviors, and get a detailed understanding of how customers form emotional links with brands.

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5 Ways to use SMS in your Social Commerce Strategy

After the e-commerce explosion in 2020, consumers are ready to communicate with brands through new channels like SMS. As the percentage of consumers who shopped “heavily or exclusively” online grew 133% between September 2019 and September 2020, so did the need for consumers to quickly communicate with brands and retailers virtually. Companies that start employing an SMS marketing strategy today will be well-positioned to win customer loyalty for years to come.

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