Thought Leadership: E-commerce

Keeping E-Commerce Customers After the Panic Passes

Last week, an article in Progressive Grocer posed the arguably rhetorical question of “Will Record Online Grocery Sales Continue After COVID-19?”. From our perspective, the answer is an unequivocal “yes.” However, there is no guarantee that a shopper who buys online from a specific retailer today will continue to buy online from that retailer in the future.

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Social Commerce Doesn't Have to be Complicated

The key to creating a winning social commerce strategy is to not overcomplicate it - find out how other marketers are embracing Social Commerce.

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A Conversation about Engaging Shoppers on Social

Diana Medina, our Director of e-Commerce Solutions, spoke recently with Denise Singler, Digital Marketing Manager at Stater Bros. Markets. During the conversation Diana asked her where she saw the biggest opportunity for digital engagement in grocery. Denise didn’t hesitate in offering “Where I see a big opportunity, here and with other grocery retailers, is in social.” 

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Sending Returned Products to Landfills Echoes Mom’s Wrath

Remember when Mom used to chide you for throwing away things that she thought were still useful? You can hear her voice echoing in your head right now, “Don’t you DARE throw that away -- someone might want it -- it’s still perfectly useful! That’s like throwing away money! What are you thinking???”

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Helping Retailers Battle Another Amazon-initiated Food Fight

Amazon is at it again; shaking up grocery retail. The retail juggernaut’s October announcement that all Prime members would be eligible for free grocery delivery is their latest disruption.

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Coupons and e-Commerce: Delivering on Grocery Shoppers' Expectations of Value

While it would be foolish to downplay the significance of this element of the e-commerce shopping experience, it would be even more foolish to ignore grocery shoppers’ expressed psychological need for “value.”

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A Look at Men's Online Grocery-Shopping Behavior

With more men living alone, leading single-adult households with children or taking on their full share of family responsibilities, males are emerging more and more as the primary purchase decision-makers and shoppers.

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What Happens to Returns?

  Get the inside scoop on what happens to products when they are returned to the store. We shared the details with CBS Sunday Morning's Rita Braver, check it out below!    

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Stargazing Around Grocery: Inmar Insights into 2019

It's not easy to know what lies ahead for retail grocery, but our experts have collaborated on an insightful forecast into the future for this ever-changing vertical.

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