Thought Leadership: E-commerce

All The Cool Kids Are Doing It - 3 Reasons Your Brand Should be on TikTok

TikTok, the latest social media darling on the scene has taken the world by storm.

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Brand-Switching Is the New Norm, How to Create Loyal Customers

Brand loyalty was thrown a major blow by the coronavirus pandemic. Customer trust and relationships that took years to build was negated by sweeping out of stocks in stores and online. As many as 65% of US consumers said they have tried new brands after sheltering in place became commonplace.

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It’s Time for Grocery Retailers to Get Strategic About Technology

Our most recent Tech in Retail survey found shoppers actively advancing the ongoing digital transformation that is currently reshaping grocery retail. Regular, and increasing, technology use presents retailers with an outstanding opportunity for deeper engagement and more consistent activation.

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Independent Grocers and E-Commerce: An Evolving Conversation

Inmar was recently asked to participate in a Grocer Pod podcast with David Smith, CEO of Associated Wholesale Grocers (AWG), the nation's largest cooperative food wholesaler to independently-owned supermarkets. AWG has eight full-line wholesale divisions serving more than 1,100 member companies at more than 3,000 locations across 28 states. The podcast conversation between Craig Rosenblum, Inmar’s Vice President, Enterprise Retail and David can be found below.

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On the Road to a "New Normal"

Now into the third month of "quarantine," we analyzed the online shopping behavior from our CoEx Platform and compared the trends seen in March to those in April to help advertisers better understand how consumers are continuing to adapt to their current situation.

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How to Re-engage First-Time Online Shoppers

The COVID-19 pandemic drive many shoppers to shop for groceries online for the first time. How can retailers re-engage those shoppers and turn them into loyal customers in the future? Diana Medina, Vice President of Retail Transformation, shares tactics for a successful e-Commerce platform.

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Strategic Initiatives for Independent Grocers to Enhance their e-Commerce Solution

When asked how independent retailers can set new strategic initiatives for their e-commerce platform, Diana Medina, Inmar’s Director of e-Commerce Solutions, shared the following advice.  

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High-Spending Households are Responsible for Moving the Share Needle During COVID-19

Share is shifting for CPG brands across multiple categories being influenced by any number of factors including changing purchase behaviors among key buyer segments. Our latest infographic shows which of these segments are having the greatest impact.

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Share Shifting in CPG has Led to More Losers than Gainers During COVID-19

Our proprietary retail sales analysis shows clear winners and losers in the battle for share among grocery shoppers. Below we take a closer look at how brands in certain parts of the store have lost or gained share year over year.

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