Thought Leadership: E-commerce

The “Other Half” of a Successful Retail Media Network

Adding programmatic capabilities to their Retail Media Networks, aka- “offsite media,” retailers can provide advertisers with increased scale without overcrowding their website with ads. It also enables the retailer to monetize their most highly valued marketing assets: their data. 

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Self-Serve Options are a “Must” for Retail Media Networks

As retailers and grocers continue to build out their Retail Media Networks, they should consider investing in self-service features. If not, they risk losing their share of budgets from advertisers and agencies that require the additional transparency and control that direct, hands-on-keyboard access provides.

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The Next Gen Retail Media Network

What are the core components of a relevant and scalable Retail Media Network? Inmar Intelligence has identified five key points your organization needs to check off on your to-do list when building your digital advertising business, including: Developing a retail media portfolio, creating a self-service API-based tech stack, offering expert services, and more.

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Amazon Launches a New Metric: ROAS

Watch our latest video to hear Steve Ustaris, our VP Marketing, Digital Solutions, discuss the launch of Amazon's new metric: ROAS.

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Three Ways to Better Connect with Consumers Through Messaging

Let’s face it - customers expect personalization when they communicate with brands and retailers. In fact, 72% of consumers say they only engage with personalized messaging. Messaging channels like SMS, Facebook Messenger, and Twitter offer brands and retailers the perfect means to communicate and foster brand loyalty with their shoppers. 

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Retail Media Networks Are More Than Just “Hype”

Retail Media Networks are programs established by retailers and designed to “aggregate consumer traffic on digital commerce sites and apps and sell ad space to brands seeking favorable positioning near shoppers’ intended destinations.”

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Potions and Pumpkins and Pets, Oh My!

From puppy cakes to feline fashion, there is no denying that pet pampering is at an all time high. With fall nearing, pet parents are already seeking to incorporate their furry friends into their Halloween festivities, as Pinterest cites searches for “Pet Fashion” are up 199%. According to the National Retail Federation, consumers spent $490M on pet costumes in 2019, doubling the amount spent in 2010.

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A Surge In Online Grocery Shopping

Inmar Intelligence studied the grocery shopping behaviors of more than 300 consumers from across the U.S. during the COVID-19 pandemic. Our survey found significant shifts in shopper behavior, with consumers increasingly adopting online grocery shopping and other new purchasing practices in order to meet their household needs. Here’s a look at their retail activity before the pandemic and during the crisis.

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Make Back-To-School a Breeze With Inmar’s 2020 Trends Guide

Although it is difficult to predict what the 2020 school year will look like, parents, teachers, and back-to-college shoppers are suiting up for their annual back-to-school shopping splurge. Whether utilizing curbside pickup, making purchases online, or shopping in physical stores, consumers are starting the preparation process now.  

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