Thought Leadership: Coupons

Ending Fraud. Protecting an Industry.

Paper coupons are critical to the health of grocery retail but coupon counterfeiting is costing brands and retailers $100 million a year. Everyone is doing what they can to stop it but we think more needs to be done. Therefore, we have publicly committed to ending paper coupon fraud in the grocery industry by 2024.

• Read more about Ending Fraud. Protecting an Industry.

Inmar Commits to Ending Coupon Fraud by 2024

Our new fraud technology is FREE for all retailers and CPGs. We’re taking a bold stand to eliminate coupon fraud by 2024. To make this a reality, we've launched the industry’s only holistic promotion fraud mitigation technology — and we’re offering it to retailers and manufacturers for free!  Our new, proprietary solution uses POS-integrated technology, AI-based data science, and advanced data analytics to eliminate counterfeit coupons — through the prevention, detection and remediation of fraudulent activities.

• Read more about Inmar Commits to Ending Coupon Fraud by 2024

Inmar Launches New Self-Service Product Barcode Generation Tool

Inmar Intelligence has been helping companies of every size operate more efficiently for more than 40 years – and that legacy of service has included 15+ years as a trusted source for coupon barcodes. Now, we’ve expanded on that capability and have launched a self-service website where users can create all the key product barcodes they need.  We know that having immediate access to accurate, scannable barcodes is an absolute necessity for your business. And to make that access even easier, we’ve launched InmarBarcodes.com.

• Read more about Inmar Launches New Self-Service Product Barcode Generation Tool

Coupons and e-Commerce: Delivering on Grocery Shoppers' Expectations of Value

While it would be foolish to downplay the significance of this element of the e-commerce shopping experience, it would be even more foolish to ignore grocery shoppers’ expressed psychological need for “value.”

• Read more about Coupons and e-Commerce: Delivering on Grocery Shoppers' Expectations of Value

Three Key Promotion Trends to Watch in 2019

Growing consumer demand for convenience, value and personal relevance around their shopping and saving activity in 2018 fueled the continuation of a paradigm shift towards greater deployment of digital promotions by marketers -- and increasing adoption by consumers.

• Read more about Three Key Promotion Trends to Watch in 2019

Study Shows 84 Percent of Alcohol Shoppers Have Purchased Online

The Inmar Analytics team recently studied 2016 and 2017 transaction data and over 26,000 shoppers who had made a purchase in the alcohol category, often referred to as the adult beverage category. This category includes beer, wine and spirits. We looked at the data from a cross-generational perspective.

• Read more about Study Shows 84 Percent of Alcohol Shoppers Have Purchased Online