Thought Leadership: Coupons

Coupons and e-Commerce: Delivering on Grocery Shoppers' Expectations of Value

While it would be foolish to downplay the significance of this element of the e-commerce shopping experience, it would be even more foolish to ignore grocery shoppers’ expressed psychological need for “value.”

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Three Key Promotion Trends to Watch in 2019

Growing consumer demand for convenience, value and personal relevance around their shopping and saving activity in 2018 fueled the continuation of a paradigm shift towards greater deployment of digital promotions by marketers -- and increasing adoption by consumers.

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Study Shows 84 Percent of Alcohol Shoppers Have Purchased Online

The Inmar Analytics team recently studied 2016 and 2017 transaction data and over 26,000 shoppers who had made a purchase in the alcohol category, often referred to as the adult beverage category. This category includes beer, wine and spirits. We looked at the data from a cross-generational perspective.

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