Targeted Media

GROW REACH AND DRIVE REVENUE WITH TARGETED MEDIA

Leverage Inmar Targeted Media to connect with and engage shoppers across multiple platforms. Through strategic deployment of Inmar’s Targeted Media solution, retailers can:

  • Increase sales by driving trips and growing basket size
  • Increase shopper marketing revenue with end-to-end media offering and performance visibility
  • Secure incremental brand and omni-channel media dollars with custom audiences, 1:1 attribution and remarketing capabilities
  • Expand opportunities with vendors interested in affordable and attributable media spending
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Digital Paid Media

EXPANSIVE: off-site audience extension, far reaching ad networks

 

INFLUENTIAL: activation and sales-driving personalized ads and content

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Monetizable Media Kits

REVENUE-DRIVING: CPG-funded media monetization of onsite properties

 

TURNKEY: effortless execution and seamless delivery

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Onsite Media Management

UNIFIED: real-time measurement, oversight and ownership

 

STRATEGIC: program amplification, content and platform optimization

ENGAGE YOUR DIGITAL AUDIENCE OFF-PROPERTY WITH CPG-FUNDED MEDIA

AUDIENCE EXTENSION

Engage your digital audience off-property with CPG-funded media

CPGs spend digital media dollars to find your shoppers and look-alikes outside of your owned properties. Inmar provides CPGs with turnkey, mission-focused packages that will engage and activate by directing traffic to your website and to your stores.

ENGAGE AND ACTIVATE SHOPPERS ON-PROPERTY WITH CPG-FUNDED ASSETS

OWNED & OPERATED MEDIA MANAGEMENT & MONETIZATION

Engage and activate shoppers on-property with CPG-funded assets

Retailers monetize owned media properties by packaging inventory with other audience extending media opportunities. Inmar works closely with your merchandising and marketing teams during planning, and then sells and executes for you.

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INFLUENCER MARKETING

Genuine, effective influencer content drives traffic and sales

Target core shoppers through sophisticated influencer selection, data-driven distribution of user-generated content and audience re-engagement tactics. All paid and organic activity is measured using the industry’s most powerful analytics suite for a true view of impact. Retailers can self-fund campaigns to promote store programs or select as an option for CPG-funded campaigns.

PERSONALIZED ONE-TO-ONE TRANSACTIONAL ENGAGEMENT THROUGH MESSAGING

Conversational Commerce

Personalized one-to-one transactional engagement through messaging

Messaging and chatbot engagement converts shoppers into customers. 61% of shoppers are utilizing messaging and chatbots from retailers to receive incentives and/or discounts. This audience is 6.7x more likely to respond to a chatbot versus a typical email marketing campaign. Retailers can self-fund campaigns to promote store programs or select as an option for CPG-funded campaigns.

What Can We Solve for You Today?

To learn more about these and other Inmar products and services, contact us. We're happy to help.

 

Inquire

 

Call (866) 440-6917 or email solutions@inmar.com