Student Athlete Influencer

Student. Athlete. Influencer.

INTRODUCING INMAR’S PROPRIETARY SOLUTION ENABLING BRAND COLLABORATIONS WITH COLLEGE ATHLETES

Inmar Intelligence provides the industry’s only end-to-end activation solution for collegiate student-athletes, in the wake of rule changes allowing them monetize their name, image & likeness (NIL) for the first time. Produced by thought leaders in Influencer Marketing and in collaboration with university compliance experts, we have created the safest and most scalable platform for accessing this new & unique talent pool.

THE NAME, IMAGE & LIKENESS (NIL) ERA HAS ARRIVED FOR COLLEGIATE ATHLETES

For the first time in the history of collegiate athletics, Student-Athletes have the ability to monetize their name, image & likeness, across all sports & divisions. Rule changes allow them to engage with brands & retailers for sponsorship opportunities, including product endorsement on social media, events & personal appearances, & more

AN END-TO-END STUDENT-ATHLETE  ACTIVATION SOLUTION

Since January of 2020 Inmar Intelligence has been preparing for NIL rule changes & the resulting opportunities for Student-Athletes, brands & retailers. This work has produced the industry’s only comprehensive, compliant, full-service Student-Athlete activation platform.

 

Student-Athletes generate unprecedented levels of engagement and localized reach

 

WORKING WITH STUDENT-ATHLETES ISN’T THE SAME AS TRADITIONAL INFLUENCER COLLABORATIONS

In comparison to traditional influencer collaborations, which often involve direct and straightforward interactions between brands and content creators, student-athlete collaborations will be subject to review and approval from multiple parties invested in athletes’ NIL success. Inmar enables these added campaign elements to be conducted seamlessly by facilitating proactive and timely review of athlete opportunities by all necessary NIL support teams.

A COMMITMENT TO SAFETY: FOR ATHLETES, FOR SCHOOLS, AND FOR BRANDS

We take brand safety seriously, and were the first Influencer Marketing company to document and deploy brand safety measures. Entering the NIL era we are acutely focused on understanding and avoiding any associated risks for all parties involved.

Any current or future regulations for NIL activity – whether created by the NCAA, universities, state governments or the federal government – are designed to prevent “pay-for-play” violations and ensure fairness among the athlete & general student population. With Inmar your investment in student-athlete talent is proactively protected before, during & after your campaign, as we account for all rules and potential violations.