DRIVE CONVERSION WITH THE MOST PRECISE INFLUENCER CASTING.

Leverage powerful, data-driven insights to forecast optimal performance

FitScore™ leverages data science and predictive modeling to discover, evaluate and match top notch creative talent with your unique KPIs.

Advanced Influencer Selection

Our FitScoreTM technology ensures influencers and their audiences are the right fit for your campaign.

  • Brand Fit

    Whom We Cast

  • Influencer Persona

    Geo/Demo, Retail Affinity, HH Info

  • Content

    Niche/Genre, Aesthetic

  • Brand Safety

    Competitive Work

  • Performance

    Seasonal, category, & Platform Benchmarks

influencer
  • Audience Fit

    Whom They Reach

  • Audience Persona

    Geo/Demo

  • Relevancy

    Interests, Brand Affinities

  • Reach

    Audience engagement, view rates, growth rates

DRIVE BETTER CAMPAIGN PERFORMANCE WITH AUDIENCE INSIGHTS

We’ve enhanced our FitScore™ technology with deep insights on influencer’s audiences. Align your brand with a precisely curated audience — chosen by analyzing over 70K audience attributes on demographics, interests, brand affinities and more. 

Why Audience Insights Matter

GOAL: Use Audience Insights to find influencers whose followers are female head of household with kids & enjoy cooking for the family for an example food/beverage product.

Influencer A

Influencer A

45K IG Followers | 9.4% ENG Rate

Audience Insights

Demographics
  • 65% Male
  • 52% ages 18-24
Interests
  • 18.8x sporting goods brands
  • 11x Nike brand
  • 2.1x family & parenting
  • 0.7x Grocery Stores

At first glance, this influencer has a high engagement rate but, when looking into her audience, she might be a better fit for a sports-focused campaign or a campaign targeting Gen Z Males.

Influencer B

Influencer B

127K IG Followers | 5.1% ENG Rate

Audience Insights

Demographics
  • 85% Female
  • 38% ages 25-34
  • 18% ages 54+
Interests
  • 21.2x family & parenting
  • 15.3x desserts & baking
  • 4.4x Grocery Stores
  • 30.5x healthy cooking

Audience insights tell you that this influencer's followers are majority female, are likely parents and enjoy cooking & grocery shopping for the family. Influencer B's audience insights show that she is a better candidate for this campaign.

Thanks to an unmatched team of casting experts, you’ll always have confidence in your influencer choices.

Instead of relying solely on a predetermined network, our dedicated casting team’s expertise across tens of thousands of campaigns — combined with powerful technology, data and insights — finds the right creator fit to maximize results.

 

Are you Ready to Maximize your Influencer ROI?