Loyalty Card Sales Analysis

Evaluating customer loyalty data to uncover lift resulting from media exposure

Anne Klein

Retail Sales Lift Analysis

For a laundry detergent brand we used test-and-control methodology to compare sales activity in exposed vs. unexposed markets

Walmart Family Mobile

Retail Sales Lift Analysis

For a cooking oil brand we used test-and-control methodology to compare sales activity in exposed vs. unexposed markets

Quaker State

Foot Traffic Analysis

Utilizing mobile proximity data to determine media's impact on in-store foot traffic

Bigelow

Oreo Cookie Ball

Plan B

Dreaming Tree