Develop easy-to-execute marketing strategies that drive incremental sales.

When you truly understand shopper behavior, it becomes much easier to develop and execute effective promotion strategies and campaigns. Our Shopper Analytics are informed by data from 1.1 billion baskets across 63 million households, providing comprehensive behavioral analytics — and actionable insights — for deeper shopper engagement. We enable you to focus your marketing efforts on the channels that generate the most significant engagement.

understand your core shoppers with shopper analytics

understand your core shoppers and increase returns on your marketing spend with ShopperScan

ShopperScan gives you valuable insights that make it possible to deliver a fact-based selling story to your retailers — so you can defend and even expand your shelf presence. We use longitudinal views of transactional shopper basket data — with a sample size of 36+ MM households — to learn:

  • The value your shoppers are bringing to the table.
  • Their trip mission.
  • How loyalty and promotions impact their behavior.
gain a competitive advantage with shopper analytics

gain a significant competitive advantage by learning how your shoppers make their purchase decisions

Our Shopper Journey Reports leverage into our proprietary online survey methodology which explores all the paid, earned and owned inputs that impact a shopper's decision-making process. We can help you:

  • Craft a marketing strategy that efficiently reaches YOUR shoppers.
  • Capitalize on critical moments in the decision process to generate the most opportunities.
  • Select and feature the most relevant content in the appropriate channels.
  • Identify the best strategies for overcoming barriers.

improve new item assortment, merchandising and success rates.

Our Consumer Decision Trees (CDTs) — available 24/7 on demand — support key category management decisions through a deeper understanding of shopper behavior.

By analyzing household baskets over time, we can provide insight into how shoppers navigate a category and rank the importance of product attributes to purchase decisions.

Product Attributes

Determine the relative importance of product attributes at the category and subcategory level.

Shopper behavior icon

Enhance assortment decisions by identifying shopper behaviors that drive incremental demand and transfer of demand.

Align Merchandising icon

Align merchandising strategies with actual shopping patterns.

make your decisions based on comprehensive profitability data

Our Grocery SuperStudyTM contains the supermarket industry's most comprehensive information available on total store performance. It features more than 230,000 SKUs, 80 financial measures, and profitability data across 270 categories.

The data is refreshed annually and provides visibility into the performance of every category, subcategory and brand in the channel. Data sources for the SuperStudyTM are intentionally varied to maintain data integrity.

Subscribers use our study to analyze their business from a total store perspective and to extract key financial data used in category management initiatives. The SuperStudyTM provides insights into how specific segments are performing at retail, and offers critical financial insights not available from traditional syndicated data providers.

As a subscriber, you can:
see adjusted gross margin with superstudy

See adjusted gross margin and other profitability data.

benchmarking products with superstudy icon

Benchmark products against the category.

analyze segment performance with superstudy icon

Analyze the performance of emerging categories and segments.

evaluate company contribution with superstudy

Evaluate company contribution to retailer profitability.

examine roi with superstudy

Examine trade spending, cash flow and ROI across the entire store.

rationalize increased shelf space with superstudy

Provide rationale for increased shelf space.


our grocery superstudyTM is your only source for net profitability metrics and activity-based costs.

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e-commerce superstudyTM

By 2021, food and beverage sales will grow to $930 billion and online sales will account for 8% of those dollars. Grocery e-commerce is likely to surpass these optimistic figures, as food retailers come online faster than other retail sectors have in the past. Because consumers visit e-commerce sites with a purpose in mind, they are more open to buying. To win in this new environment, even brick-and-mortar brands must have a strong online presence — one that facilitates the discovery process by providing essential information — strategically located along the path to purchase.

superstudy lets brands see how consumers shop online

See how consumers are shopping for groceries online.

superstudy allows brands to understand shopper engagement

Understand levels of online shopper engagement.

view basket composition with superstudy

View basket composition and category penetration rates by e-commerce program.

The SuperStudy is delivered via an annual subscription and provides actionable insights into the value of e-commerce programs — particularly in the areas of financial metrics, category performance and shopper behaviors.

applications and features include:

superstudy provides general leaning and financial metrics

General Learning/ Financial Metrics

  • Overview of e-commerce economics.
  • How orders vary by program type.
  • What's working and/or not working.
  • How assortment impacts program success.
  • Implications for the future of online grocery shopping.
analyze shopper behaviors with superstudy

Shopper Behaviors

  • Peek into how consumers are shopping for groceries online.
  • Understand online shopper engagement levels.
  • View into basket composition and category penetration rates by eCommerce program.
shopper analytics category performances icon

Category Performances

  • Insights into what's selling online.
  • Visibility into the performance of every category.
  • Sales and profit benchmarks by week, order, household and unit.
  • A detailed review of eCommerce activity-based costs.