Spend less and get more.
Brands that engage with Inmar ScanApps can execute fair, effective and equitable trade promotions with retailer partners on a national, regional or by-team basis. Even as they spend less, clients working with ScanApps drive more incremental volume at participating accounts with 100% price pass-through efficiencies.
Inmar ScanApps brings strategic discipline and immediate visibility into trade promotion execution. Direct involvement by ScanApps enables brands to deploy trade funds based on a retailer’s validated performance and ensure trade dollars are spent only on specified UPCs during specific time periods — eliminating spending on non-performance, forward-buy, slippage and diversion.
Key services available to manufacturers from ScanApps include promotion development and planning and cost/volume projection and modeling services. In addition, ScanApps can assist manufacturers in the execution of:
- Penny-for-penny price reductions
- Incremental funding deployment
- Feature and/or display Events
- New item launches
- List Price Reductions
- Rapid Competitive Responses
- Soft or hard conversions
- Discontinued item markdowns
- Inventory reductions
On average, brands executing trade promotions through Inmar spend 20% less while driving 30% more incremental volume.
Ready to get started?
Ready to learn more about Trade Promotions or another Inmar product or service? Contact us using one of the methods below and we’ll be happy to help.