SHOPPABLE FEATURES

DRIVE SHOPPABILITY USING INFLUENCER MARKETING AND SOCIAL SHOPPING

SHOPPING BEHAVIOR IS CHANGING

The path to purchase is no longer linear. Thanks to increasingly personalized shopping, consumers are visiting different platforms, using multiple planning apps, and browsing at varying touch points before making a purchase. Even e-commerce shoppers are taking a less direct path to checkout. They aren’t just seeing an ad on Instagram and clicking “Add to cart” without first checking to see if their social media friends — or influencers — are using or talking about the product. This changing behavior demonstrates the need for personalized, meaningful interactions with brands to drive social commerce. 

 

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INFLUENCERS ARE DRIVING SOCIAL COMMERCE

50% of GenZ shoppers have clicked “Add to cart,” and completed purchases, after seeing an influencer's endorsement.

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E-COMMERCE KEEPS GROWING

62% of shoppers have made online purchases in the last six months, across grocery, beauty, apparel, and entertainment categories.

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SHOPPABILTY IS WHAT’S COOKING

39% of consumers make a purchase while searching for recipes. 

OUR ADD-TO-CART FEATURE BLURS THE LINES BETWEEN BROWSING AND BUYING.

Add-to-cart enables seamless purchases with a single click, reducing the number of steps between content discovery and purchase. This e-commerce solution can drive spontaneous shopping and larger baskets, which are both key in retail categories with slimmer margins.

ADD-TO-CART IN ACTION

WE OFFER THE FLEXIBILITY TO INCLUDE ADD-TO-CART FUNCTIONALITY ACROSS MULTIPLE PLATFORMS, AD UNITS AND CALLS-TO-ACTION.

 
 
 

Case Study: Family Movie Night for Major Studio Release

A studio wanted to drive online purchases of its movie during the COVID-19 pandemic. It partnered with a CPG food brand to encourage the inclusion of creative snacks. To inspire shoppers, Instagram influencers shared how they recreated the theater experience in their own homes — accompanied by the perfect movie and snacks.

The influencers shared multiple Story posts including a 'Swipe Up' feature. This add-to-cart feature drove viewers directly to their favorite retailer's site or app, and automatically added the movie and snack items to their cart.

 

Campaign Performance
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2.9K+

ADD-TO-CART TRANSFER
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$67K+

ADD-TO-CART TRANSFER VALUE

What Can We Solve for You Today?

To learn more about these and other Inmar products and services, contact us. We're happy to help.

 

Inquire

 

Call (866) 440-6917 or email solutions@inmar.com