The Add-to-Cart content implementation enables seamless purchases of individual items or entire solutions with a single click. By removing boundaries and reducing steps required as consumers move from content discovery to buying mode, this solution helps you maximize purchase of your product and build larger baskets.
Consumer Shopping Behavior is Changing
The path to purchase is no longer linear. Consumers visit different platforms, use different planning apps, and browse at varying touch points along their path before making a purchase. But purchase isn't happening when a user sees an ad on Instagram for a product they just mentioned to a friend in conversation. Consumer demand shows the need for personalized, meaningful interaction with a brand.