Add-to-Cart

ENABLE SEAMLESS ONLINE SHOPPING ACROSS PLATFORMS

Consumer Shopping Behavior is Changing

In 2019, only 11% of the population ordered groceries online.

In 2020, that number has increased to 30%, and 26% of those shoppers are new to buying groceries online.

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43% of consumers

plan to continue grocery shopping online even after we return to a "new normal" pace of life.

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Consumers are online

62% of people made e-commerce purchases in the last six months across grocery, beauty, apparel, and entertainment categories.

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The kitchen is digital

While searching for a recipe, 39% of consumers make a purchase.

Blur the lines between browsing and buying with our Add-to-Cart feature

The Add-to-Cart content implementation enables seamless purchases of individual items or entire solutions with a single click. By removing boundaries and reducing steps required as consumers move from content discovery to buying mode, this solution helps you maximize purchase of your product and build larger baskets.

ADD-TO-CART IN ACTION

We offer the flexibility to include add-to-cart functionality across multiple platforms, ad units and calls-to-action

SHOPPABLE IMAGES

Make it easier for viewers to shop via blog post

1

Discover Products via Influencer Blog Post.

 

2

Hover over images to see Shoppable Tags.

 

3

Click on tags to go to relevant e-commerce site item page.

 

 

4

Generate impressions and click-thru rate to retailer site.

 

Case Study: Family Movie Night for Major Studio Release

For a major release a movie studio wanted to drive online purchase for its film during the COVID-19 pandemic, and partnered with a CPG food brand to encourage the inclusion of creative snacks to enhance the movie night experience. To inspire shoppers, Influencers shared how they recreated the theater experience at home, accompanied by the perfect movie and snacks for a comfy night at home.

Instagram Influencers shared multiple Story posts highlighting their evening, each including a 'Swipe Up' feature that drove users directly from their engaging content to a pre-loaded cart on their favorite retailer's site or app, including both the movie and snack item.

 

Campaign Performance
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2.9K+

CART TRANSFERS
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$67K+

CART TRANSFER VALUE

What Can We Solve for You Today?

To learn more about these and other Inmar products and services, contact us. We're happy to help.

 

Inquire

 

Call (866) 440-6917 or email solutions@inmar.com