A Guide to Building a Winning Sales Strategy for Retail Media Networks

Following the growth of Amazon Advertising, Target Roundel, Walmart Media Group, and others, retailers and grocers are launching their own ad businesses, aka - Retail Media Networks. In order for these new advertising business units to effectively compete for ad budgets and scale, retailers will need a solid sales strategy. This whitepaper explores: how retailers and grocers can establish their own ad business

• The components of a retailer/grocer’s digital advertising business
• Strategies outlining who to sell your ad business to and how to successfully sell it
• Sales channels for your retailers’ advertising business