Retailer Engagement Trade Promotions

Retailer Engagement
Work with manufacturers trade promotions

Work with manufacturers

Work with manufacturers to set up a number of events over a given time period. Annually, semi-annual, quarterly, monthly, etc. 

Distribution of events trade promotions

Distribution of events

  • National
  • Regional
  • Account Specific
Classes of trade trade promotions

Classes of trade

  • Grocery
  • Drug
  • Dollar 
  • Club 
  • Mass
  • e-Commerce
Brand Collateral Material

Brand Collateral Material

  • Included in Sales Communication 
  • Product Information/Awareness 
    • Detailed Benefits of Brand, product differentiators, Value proposition 
  • Marketing Materials 
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ISA Retailer Services
Liaison between brand, brand sales team, and retailers.
Resource to Manufacturer Teams

Resource to Manufacturer Teams

  • Handling Questions 
  • Understanding Best Practices 
  • Provide visibility into account reporting
Promotion sent to all retailers in the ISA Portfolio. Promotion Communicated to the priority retail list.

Handle Promotion Communication to Retailers

  • Promotion sent to all retailers in the ISA Portfolio. Promotion communicated to the priority retail list.
Pre-Promotion Status Reports

Pre-Promotion Status Reports

  • Front end reporting provides visibility and accountability of individual retailers participating in a promotion and detailing reasoning why others may not.
Post-Promotion

Post-Promotion

  • Ensure participating retailers are paid
    • Avoid post audits
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