Retailer Engagement
Work with manufacturers
Work with manufacturers to set up a number of events over a given time period. Annually, semi-annual, quarterly, monthly, etc.
Distribution of events
- National
- Regional
- Account Specific
Classes of trade
- Grocery
- Drug
- Dollar
- Club
- Mass
- e-Commerce
Brand Collateral Material
- Included in Sales Communication
- Product Information/Awareness
- Detailed Benefits of Brand, product differentiators, Value proposition
- Marketing Materials
ISA Retailer Services
Liaison between brand, brand sales team, and retailers.
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Resource to Manufacturer Teams
- Handling Questions
- Understanding Best Practices
- Provide visibility into account reporting
Handle Promotion Communication to Retailers
- Promotion sent to all retailers in the ISA Portfolio. Promotion communicated to the priority retail list.
Pre-Promotion Status Reports
- Front end reporting provides visibility and accountability of individual retailers participating in a promotion and detailing reasoning why others may not.
Post-Promotion
- Ensure participating retailers are paid
- Avoid post audits