Retail Media Network Hub

WELCOME TO THE RETAIL MEDIA NETWORK HUB

 

Inmar Intelligence has developed the next generation Retail Media Network powered by the Retail Cloud. Explore this content hub and discover thought leadership, strategies and the best practices that are revolutionizing the advertising grocery industry. Insight that you can trust - knowledge that you need!

 

What experts are saying about Retail Media Networks

 

“We expect media networks will become a standard part of retailer revenue profiles, just like private-label brands and loyalty programs.”

 

Forrester Report: Retailers You’re The Next Media Moguls, Sucharita Kodali, February 21, 2020

What experts are saying about Retail Media Networks

 

“There's also a real move toward data that is tied closer and closer to the point of purchase … if you want purchase data, it is still largely in bricks and mortar.”

 

Joel Percy, Global Head of Business Consulting at ciValue, on a panel at the National Retail Federation's Big Show

 

 

What experts are saying about Retail Media Networks

 

“...ad revenues act as a path to growth [for retailers], and Amazon’s ad business is proof that it can be achieved.”

 

Why Retailer are Getting Into into Digital Media,
eMarketer Nov 5, 2019

 

What experts are saying about Retail Media Networks

 

"You can buy the media and watch the directed attribution in the same marketplace and because of that people can prove the value of the money they’re spending. That’s why people are excited about these other retail opportunities.”

 

Eric Heller
Executive VP of Marketplace Services,Wunderman Thompson Commerce

What experts are saying about Retail Media Networks

 

"...some of the largest CPG companies are now rethinking how they work with their biggest retailers, and viewing them as much as potential marketing platforms as sales channels.”

 

To help ward off Amazon, CPG advertisers are seeking data relationships with retailers.
Digiday, Nov 20, 2020

Retail Media Network Product News

October 15, 2020
Rite Aid launches media network

September 25, 2020
How Instacart, Walmart, and other retail ad platforms stack up against Amazon, according to ad insiders

September 9, 2020
‘Retailers are media owners in their own right’: Why e-commerce is driving more of Unilever’s media spend

August 28, 2020
Ad Insiders Compare Walmart's Advertising Business with Amazon

August 24, 2020
CVS roll out new in-house digital advertising network

August 22, 2020
Amazon started showing a favored metric for advertisers this month, making it easier for large brands to compare ad efficiency against Google and Facebook.

August 3, 2020
Meredith Corporation Teams Up with Kroger To Help Advertisers Bridge The Gap Between Inspiration and Purchase

July 30, 2020
Ebay Advertising launches cookie-less ad targeting capabilities

June 30, 2020 
Walmart fortifies fledging ad platform with omnichannel analytics offering

June 10, 2020
Kroger Precision Marketing Launches Advanced TV Capabilities Through Integrations With Roku and Xandr

Apr 30, 2020
Amazon Hires In OTT Advertising 

Apr 24, 2020
Report: CVS forms digital ad network

Feb 13 2020
Rakuten Advertising Unifies its Media Assets And Puts Retail Data at the Center

Feb 11 2020
Kroger Beefs Up its Retail Media Tech With Offline Sales Attribution

Jan 3 2020
Walmart Media Group Expands Sponsored Search Offering Through Walmart Advertising Partners Programs

Oct 14, 2020
Best Buy touts 1st part data capabilities as it looks to build its media business

Oct 3, 2019
P&G turns to Disney and Target to solve its ‘linear TV crisis’

What Can We Solve for You Today?

To learn more about these and other Inmar products and services, contact us. We're happy to help.

 

Inquire

 

Call (866) 440-6917 or email solutions@inmar.com