Research

2018 Inmar Shopper Behavior Study

The annual report highlights shopper promotion preference methods, attitudes toward promotions, and use of coupon and rebates, along with insights into shopper engagement with store loyalty programs and shopping-related technology.

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Research

2017 Inmar Alcohol Study

A deep dive study of the Alcohol category which analyzes alcohol shopper demographics, their paths to purchase and use of both coupon and rebate promotions.

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Research

2017 Inmar Promotion Industry Analysis

The 2016 Inmar Promotion Industry Analysis provides key coupon trends data and analysis of overall distribution and redemption as well category- and method-specific activity.

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Research

2016 Inmar Shopper Promotion Impact Report

This report for 2016 informs a contextual understanding of the direct impact promotions have on shoppers and provides key metrics on coupon use across 22 major categories and nearly 200 subcategories.

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Research

2016 Inmar Promotion Industry Analysis

The 2016 Inmar Promotion Industry Analysis provides key coupon trends data and analysis of overall distribution and redemption as well category- and method-specific activity.

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Research

2015 Inmar Promotion Industry Analysis

Inmar’s new publication – providing an analysis of the promotion space and related shopper behavior – is complete and copies are now available for download.

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