Research

2018 Inmar Shopper Behavior Study

Inmar 2018 Shopper Behavior Study

Coupons Continue to Impact Purchasing Behavior

The annual report highlights shopper promotion preference methods, attitudes toward promotions, and use of coupons and rebates, along with insights into shopper engagement with store loyalty programs and shopping-related technology. The findings shed light into consumer demand for frequent and personalized offers, and provide insight for retailers’ coupon distribution strategy.

  • Learn how shopper expectations are evolving
  • Learn how to adjust promotion timing for impact

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