2018 Inmar Shopper Behavior Study
Coupons Continue to Impact Purchasing Behavior
The annual report highlights shopper promotion preference methods, attitudes toward promotions, and use of coupons and rebates, along with insights into shopper engagement with store loyalty programs and shopping-related technology. The findings shed light into consumer demand for frequent and personalized offers, and provide insight for retailers’ coupon distribution strategy.
- Learn how shopper expectations are evolving
- Learn how to adjust promotion timing for impact