Research

2017 Inmar Alcohol Study

2017 Inmar Alcohol Study

A deep dive study of the Alcohol category (encompassing the wine, beer and spirits segments) which analyzes alcohol shopper demographics, their paths to purchase and use of both coupon and rebate promotions. This report is intended to aid brands and retailers in understanding the circumstances under which their shoppers are purchasing alcohol products and the optimal ways to reach their shoppers with attractive promotions.

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