2016 Inmar Shopper Promotion Impact Report Cover

This report for 2016 informs a contextual understanding of the direct impact promotions have on shoppers and provides key metrics on coupon use across 22 major categories and nearly 200 subcategories. Delivering data collected from a continuous, monthly survey of more than 2,200 shoppers who have used a coupon (paper or digital) for a grocery item in the past 24 hours, this report is a companion to the transactional data provided in the Promotion Industry Analysis.

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