Quaker State
CAMPAIGN GOAL & STRATEGY
Do you know how to change the oil in your car? If not, don’t worry, only 26% of Americans feel confident about changing their car’s oil. In an effort to make an oil change more approachable for the average person, Quaker State looked to Influencers to help.
Through step-by-step tutorials and how-to videos, hand-selected influencers showed their followers how to easily perform car maintenance on their own. Knowing that not everyone is keen to change their own oil, Influencers also highlighted Walmart’s affordable auto services.
The Results
Creating engaging content that readers were interested in, resulted in high levels of engagement and time on content. Readers spent an average of 2 minutes and 23 seconds on blog content, exceeding category benchmarks by 45 seconds!
2X
TMV
371K
Content Views
average views per post were 54% higher than category benchmarks
2:23
average TOC
104% longer than category benchmarks
Related CasE STUDIES
Top brands are using Influencer Marketing to connect with consumers, increase brand awareness, and drive conversion. See how they do it!
What can we solve for you today?
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All statistics above are US.