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Programmatic Media
Full ShopperSync™ audience segmentation features
1.3 Trillion
Over 1.3 Trillion brand safe ad opportunities evaluated monthly
Robust ad fraud protection and brand safety features
Direct integration with ShopperSync™’s 2nd party data marketplace
Retail Cloud's in-house Demand Side Platform (DSP), Media Manager, is the first ad stack designed to address the specific programmatic needs of retailers, grocers and brands. Direct integration with ShopperSync provides ready access to ecommerce and in-store transaction data directly in the platform for segmentation. Easy-to-use UI provides full self-serve options for advertisers to launch campaigns, access real-time sales reports, and set auto-optimization against in-store sales targets.
SUPPORTS RETAIL MEDIA NETWORKS
Designed to seamlessly integrate with any Retail Media Network, enabling retailers and grocers to provide a comprehensive offsite media solution to brands and advertisers.
FULLY TRANSPARENT SELF-SERVICE PLATFORM
Framework that provides managed service and self-service clients with full transparency and control over pricing, data provenance, and media inventory.
Real-time Sales Attribution and Optimization
Unique technology that allows advertisers to set auto-optimization towards sales outcomes at both ecommerce and in-store to the SKU level. Sales attribution that is available via real-time reporting dashboards.
STORE-LEVEL TARGETING
Proprietary targeting features that uses shoppers’ real-time proximity to physical locations of specifica stores in combination with their shopping behaviors to score ad opportunities.