Retail Cloud's in-house Demand Side Platform (DSP), Media Manager, is the first ad stack designed to address the specific programmatic needs of retailers, grocers and brands. Direct integration with ShopperSync provides ready access to ecommerce and in-store transaction data directly in the platform for segmentation. Easy-to-use UI provides full self-serve options for advertisers to launch campaigns, access real-time sales reports, and set auto-optimization against in-store sales targets.
Designed to seamlessly integrate with any Retail Media Network, enabling retailers and grocers to provide a comprehensive offsite media solution to brands and advertisers.
Framework that provides managed service and self-service clients with full transparency and control over pricing, data provenance, and media inventory.
Unique technology that allows advertisers to set auto-optimization towards sales outcomes at both ecommerce and in-store to the SKU level. Sales attribution that is available via real-time reporting dashboards.
Proprietary targeting features that uses shoppers’ real-time proximity to physical locations of specifica stores in combination with their shopping behaviors to score ad opportunities.