Program Development Trade Promotions

Introductory Conversation

Understanding your business/brand

  • Goals/Objectives coming up for brand. If meeting mid year, want to understand what has been successful and where you are dealing with challenges. 
  • Setting up an event - Merchandising Strategy

Requesting UPC information to begin showing modeling of a promotion campaign.

Follow up meeting discussing brand potential

Focus on Key Metrics 

  • Lift 
  • Volume Moved/Incremental Volume 
  • Retailer Participation