Will focus on the impact of "small data" and the importance of reading beyond big data to understand key emotional drivers that influence shoppers and will shape future of retail.
Winston-Salem, NC, March 7, 2019
Today Inmar announced that Heather George, SVP of Brand Strategy at Lowes Foods, is a keynote speaker at the 2019 Inmar Analytics Forum, March 25 – 27 in Winston-Salem, NC.
The keynote session, “What Big Data Doesn’t Tell You” on Wednesday, March 27, will share insights on the powerful brand transformation that the regional grocer has experienced in the last few years. Heather will focus on the impact of “small data” obtained through profound conversations with shoppers in the intimacy of their home, and will also speak to the importance of reading beyond big data to understand key emotional drivers that influence shopper behavior and will shape the future of retail.
As SVP of Brand Strategy at Lowes Foods, Heather has been instrumental in renewing the company’s direction and transforming the Lowes Foods brand. She was drawn to the grocery business by the challenge of razor-thin profit margins and a chance to be part of a third-generation family endeavor. Heather’s retail background spans over 25 years with prior experience at Pier 1 Imports, Shaw’s Supermarkets and Coles Meyers in Australia.
“We are thrilled to welcome Heather George to the Inmar Analytics Forum keynote stage,” said David Mounts, Chairman and CEO of Inmar. “Attendees will no doubt be inspired by her impressive experience and dedication within the grocery business. They’ll walk away with a new-found inspiration to leverage data and shopper insights to innovate and build relationships with their own customers.”
The 2019 Inmar Analytics Forum expects to attract more than 500 attendees to learn how to implement data-driven strategies for improving consumer and patient outcomes. The registration deadline is March 26, 2019.
For more information, and to register, please visit https://inmarforum.com/.
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