CAMPAIGN GOAL & STRATEGY
Talking about women’s healthcare, especially emergency contraceptives, can be a very controversial subject. Our client wanted to dispel common myths about their product as well as educate and empower women to take charge of their healthcare.
Influencers across the country shared their story and reason for choosing to use Plan B on their personal blog and Instagram. Readers loved the open and honest conversation about women’s health - “I love this post! It’s so important to educate women on the choices they have. Thank you for dispelling myths about Plan B!”f
exceeded category benchmarks by 121%
exceeded category benchmarks by 47%
exceeded category benchmarks by 45%