Personalizing Rewards for Perrier Brand Loyalty

Overview

After launching their new flavors of sparkling water, Perrier's objective was to create an artful and inspiring engagement campaign to spread product awareness among their target consumers.

Using Facebook ads target key demographic audiences, Perrier was able to chat with consumers via a Inmar-powered messenger bot. The bot helped users add an animated Perrier Flavors filter to their profile image to share on their timeline tagged with #PerrierFlavors. After sharing, users were rewarded with an incentive for showing their flavor inspiration.

Through this engaging and non-traditional digital play, Perrier was able to leverage the viral effect of this campaign to drive increased brand awareness to their new products. The brand captured key consumer insights and CRM data to utilize for retargeting in future campaigns.

perrier achieved a conversion rate over 60% through the funnel and received over 30mm impressions promoting their new Perrier Flavors.

perrier created an actionable user journey with conversational commerce

create an actionable user journey

Reach targeted consumers by running a meaningful and interactive campaign to gain valuable engagement insights.

perrier used conversational commerce to offer rewards

offer rewards through multiple channels

Your custom experience can tap into our existing offer-fulfillment channels, to reward customers for engaging with the bot.

perrier utilized remarketing through its crm data

remarketing through crm data

Through your campaign, you will be gaining valuable insights about your target consumer. Re-engage those consumers with follow up promotional offers or request product feedback.

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