St. Louis-based Schnuck Markets, with the help of the Inmar Promotion Network team, has launched a new digital promotion program providing shoppers easy access to a broad variety of load-to-profile coupons called Schnupons. The program, which went live in April, has already garnered close to 13,000 new participant registrations.
Jim Hertel, Senior Vice President
Seismic shifts are undoubtedly taking place in the consumer packaged goods industry. New initiatives such as click-and-mortar retailing, digital promotions, zero-based budgeting, localization, and personalization, are on every strategist’s short list. Industry veterans have learned to keep an even keel as they navigate the ebb and flow of the industry. In the past, many companies embraced a “wait-and-see” mentality as a means of protecting their hard-earned profits. Executives, faced with massive waves of change, understood they could not be on the bleeding edge of every new movement.
As the Promotion Industry has grown considerably more complex in recent years, it is now more critical than ever for brands and retailers to have data, analysis and insight at their fingertips to understand both the state of promotions and also shopper behavior. To make that data readily accessible, Inmar has launchedInmar Insights Marketplace, a website dedicated to on-demand reporting, research and education for CPG brands and retailers.
Consumers are engaging, more than ever, with brands that directly reflect their values and lifestyles. Retailers, in response, are turning to innovative brands to meet this demand and drive category growth. In response to those market changes, Inmar has created the Inmar Center for Brand Excellence.
Student teams from universities across the globe will compete in this year’s Wake Forest University School of Business Marketing Summit. The Marketing Summit, held in conjunction with the Inmar Analytics Forum, is a student-run competition that offers both Graduate and Undergraduate students the opportunity to apply their marketing skills and creativity to real-world marketing challenges. This is the 26th year for the competition, with teams competing for a prize purse of $43,000.
Larry J. Merlo, President and CEO of CVS Health, will be participating in the fast-approaching 2016 Inmar Analytics Forum — making a main stage presentation on Wednesday, April 13. His presentation begins at 8:30 a.m. and is titled “Revolution at the Corner Drug Store: How Data Helps People on Their Path to Better Health.”
By Craig Rosenblum, Sr. Director, Retail Solutions
Willard Bishop, an Inmar Company
Over the past few years we witnessed the emergence of concepts such as “omnichannel” – the term still engenders debate – however, to me it’s nothing more than integrated promotion, shopping and fulfillment. Promotion in an omnichannel environment is keenly important because it drives engagement – And engaged shoppers are the retailer’s golden egg. The engaged shopper quickly becomes a loyal shopper, and loyal shoppers spend more per visit and make more visits. On average, loyal shoppers make up half to two-thirds of a retailer’s total sales. In fact, one loyal household equals eight uncommitted households.
The Forum’s Promotion track comprises sessions across four key areas: Partnerships in Trade Promotions, Promotion Analytics, The Future of Promotions and Shopper Analytics. Included in the Promotion Analytics “focus track” is a panel discussion on how to use brand-owned media to drive trial, awareness:
How will promotion activity from 2015 influence the industry in 2016? That question, and others, will be answered when Inmar presents its annualPromotion Industry Analysis at 2:00 p.m., Eastern Time, on Thursday, January 28, and again on Tuesday, February 2. The hour-long webinar will deliver top-line metrics on coupon activity from last year and provide informed perspective on coupon-related shopper behavior.
Inmar will present its annualPromotion Industry Analysis on Thursday, January 28, and again on Tuesday, February 2, with both programs beginning at 2:00 p.m. Eastern Time. The hour-long webinar will deliver a critical, top-line perspective on coupon industry activity from 2015 and explore coupon-related shopper behavior.
To help marketers gain insight into promotion-influenced shopper behavior within a specific retail channel, Inmar’s Shopper Promotion Impact Report is now available for Class of Trade. Each Report focuses on a single, individual class of trade — delivering explicit data on coupon-related shopper behavior within that retail channel and providing a true, contextual understanding of the direct impact that promotions have on shoppers.
The CurrentC mobile payment platform from Merchant Customer Exchange (MCX) rolled out in Columbus, OH earlier this month. CurrentC enables users of this new app able to easily acquire digital offers from manufacturers and redeem them at CVS and Walmart stores. Inmar was responsible for aggregating the content available at rollout and is actively working with manufacturers to make even more coupons available to CurrentC users, enabling participating clients to take advantage of this opportunity to engage with the growing base of shoppers adopting mobile payments.
The 2016 Inmar Analytics Forum, taking place April 12-14 in Winston-Salem, NC, will offer more than 50 informational sessions across three industry tracks — Promotion, Supply Chain and Healthcare. Within the Promotion industry track, there will be four Focus tracks:
John Ross, CMO, Inmar and President, Inmar Analytics, will report on the current “state of promotions” as part of his presentation — “Coupons as Catalysts” — at this year’s Promotion Marketing Conference for the Brand Activation Association. The conference will take place October 5 – 7 at the Renaissance Westchester Hotel in West Harrison, NY. John’s presentation is set for 8:30 a.m., Wednesday, October 7.
Inmar and Merchant Customer Exchange (MCX), developer of the CurrentC mobile payment platform, have joined forces to enable CurrentC users to acquire and redeem product-level digital promotions via this new app. Inmar will provide MCX with content, offer management services, and processing and settlement solutions, empowering CurrentC users to effortlessly access savings from many of the country’s largest and most popular brands.
In working with Inmar to make manufacturer coupons available to CurrentC users, MCX is charting new ground in the mobile commerce space and providing brands and retailers with a unique opportunity to engage with the growing base of shoppers who are adopting mobile payments. While promotions are already part of the mobile pay user-experience, access to individual brand offers that are redeemable through a mobile payment app at multiple retailers distinguishes CurrentC from other platforms currently in the mobile payment space.
Inmar is now enabling brands to develop and deliver personalized, single-use rebate offers targeting individual customers at scale. Brands working with Inmar can leverage previously captured consumer data to structure and distribute customized, individualized rebate offers through email or SMS —with user-friendly submission taking place online.
Each rebate offer – delivered to a specifically identified consumer – contains a unique link to a client-branded submission page dedicated to that promotion. Stored consumer data pre-populates the submission form as appropriate, streamlining the submission process and facilitating consumer completion of additional, purchase-related or personal information fields required for promotion participation.
Registration for the 2016 Inmar Analytics Forum — taking place April 12-14 in Winston-Salem, NC — is now open. To access the registration page, clickhere.
John Ross, CMO, Inmar and President, Inmar Analytics, will speak at this year’s Promotion Marketing Conference for the Brand Activation Association, taking place October 5-7 at the Renaissance Westchester Hotel in West Harrison, NY. John’s presentation, “Coupons as Catalysts” is set for 8:30a.m., Wednesday, October 7 and will look at the effect promotions have in moving shoppers to action.
John will be joining a strong line-up of speakers at the conference themed “Driving. Action. Now.” Organizers of the event are describing this conference—brand new for 2015— as “offering two days of inspiration (thought leadership), ideas (new capabilities) and learning (best practices) that will arm attendees with the tools to drive behavior change in today’s brutally competitive environment.”
The next presentation of Inmar’s Mid-year Promotion Industry Analysis webinar will be Tuesday, August 4 at 2:00 p.m. Eastern Time. Formerly the Mid-year Coupon Trends webinar, this hour-long presentation will deliver top-line data on coupon activity for the first half of 2015 as well as key insights on shopper behavior and informed perspective on what’s happening throughout the marketplace — and why.
We have set the date for the next Inmar Analytics Forum. The 2016 edition of this annual event will take place April 12 – 14 here in Winston-Salem, NC. Focused on the practical application of analytics, the Forum brings together business professionals from the Promotion, Healthcare and Supply Chain industries to explore how data can be employed to drive conversion, create operational efficiencies and bring about improved business and patient outcomes.
The NACDS Total Store Expo (August 22- 25) is just weeks away but we’re still actively scheduling business exchange appointments. We’re eager to learn about your priorities, so we hope you’ll take the time while you’re at the Expo to join us for a discussion about how Inmar can help you meet your business goals.
Inmar study on impact of promotions reveals significant differences among shopper segments regarding acquisition, use and sharing of coupons
Research conducted by Inmar — from January through June 2015 — for the Shopper Promotion Impact Report found that Hispanics and Millennials are using coupons to try new products with greater frequency than other demographic groups. Research for the report revealed several other significant differences in coupon-influenced shopping behavior between these two groups and other shopper segments. Specifically, the Inmar study found that:
Mark your calendar now for the Inmar Mid-year Promotion Industry Analysis Webinar set for July 30 at 2:00 p.m. Eastern Time. Formerly the Mid-year Coupon Trends Webinar, this hour-long presentation will deliver top-line data on coupon activity for the first half of 2015 as well as key insights on shopper behavior and informed perspective on what’s happening throughout the marketplace — and why. There will also be a repeat presentation on August 4 at 2:00 p.m. Eastern Time, so save the date and look for your email invitation soon.
As a key service to our clients, Inmar produces and distributes a variety of trends reports, industry analyses and thought leadership pieces throughout the year. We have just completed, and are now making available to clients, coupon trends reports for the following 10 product categories:
To help clients select the best offer method for engaging shoppers and executing effective promotions, Inmar provides a reference sheet listing all available methods – along with their respective codes and definitions. A new, pre-trip method — Freestanding Magazine Outsert – has recently been added to the reference sheet. Please see the addition below.
Inmar has completed production of the Inmar Shopper Promotion Report for Q1 2015 and is making this newest data offering from Behavior Analytics immediately available to subscribers. The report looks beyond transactional metrics for coupons and delivers critical, promotion-related behavioral insights – at both the category and sub-category level – that marketers can use to better plan and execute more effective future promotions.
The NACDS Total Store Expo (August 22- 25) will be here soon and Inmar is actively scheduling business exchange appointments to take place during the conference. Participating in an exchange will be an excellent opportunity for you to share your priorities with us and hear how we can help you meet your business goals. We hope you’ll take the time to join us for an informative and productive discussion while you’re at the Expo.
If you didn’t get to attend the 2015 Inmar Forum in April, or if you were with us and just didn’t get to all the sessions you wanted to, select presentations are now available via online video. Simply register to participate and you’ll have access to videos of many of the Forum’s speakers and panelists. The videos will be available through June 14.
The Coupon Management Web App is now accessible via Google Chrome and Internet Explorer (version 8.0 and higher) on both PC and Mac operating systems. Those users currently accessing the web app in “compatibility mode” in Internet Explorer will need to change their Compatibility View Settings prior to logging in to the web app in order to realize the benefit of this expanded accessibility and ensure the app’s proper functionality.
As a key service to our clients, Inmar produces and distributes a variety of trends reports, industry analyses and thought leadership pieces throughout the year. We have just completed, and are now making available to clients, coupon trends reports for the following 10 product categories
We are delighted that you were able to join us for the 2015 Inmar Analytics Forum, and trust that you found it to be a worthwhile investment of your time. Our Forum planning team worked very hard to create a unique learning environment for delivering actionable insights into the practical application of analytics – and we have heard many positive things from attendees.
Thank you to all the Forum attendees who participated in the photo scavenger hunt that took place during the event; there were plenty of laughs and creative shots!
Participants earned points and badges by taking pictures of the various people or things found either during their time at the Forum or while out and about downtown Winston-Salem.
Inmar’s yearly Coupon Trends Report has been replaced with our new, annual Promotion Industry Analysis — providing richer data, greater insights and a broader industry perspective. Of course, all the prior-year coupon metrics you have come to expect from Inmar are still at the heart of our reporting, but to that data we’ve added a more complete and actionable analysis of the promotion space and related shopper behavior.
Inmar’s data and trends analysis of recent coupon activity shows that more than 660 million coupons were redeemed in the first quarter of 2015. These coupons included offers for both food and non-food items and were distributed digitally as well as through traditional paper methods. While distribution remained steady and redemption declined slightly from 2014, industry activity remains higher than pre-recession levels due at least in part to the continued notable rise of digital offers.
The 2015 Inmar Analytics Forum is just around the corner, but there is still time to register to attend. The two and one-half day event, taking place April 7-9 in the Wake Forest Innovation Quarter in Winston-Salem, offers attendees more than 50 information sessions exploring how data analytics can be used to build brand, create operational efficiencies and drive improved business outcomes.
The Promotion Track for the 2015 Inmar Analytics Forum is content rich — with sessions touching on virtually every aspect of promotions. Participants in this track will have the opportunity to hear from industry leaders and Inmar subject matter experts as they offer informed perspective and deliver valuable takeaways.
The keynote speakers for the 2015 Inmar Forum will be David Plouffe, Senior Vice President for Policy and Strategy, Uber, and Farzad Mostashari, M.D., CEO of Aledade. Both men are recognized as leading experts in the innovative application of analytics – influencing organizational paradigms across industry sectors regarding the use of big data. Their presentations promise to be informative and insightful for all attendees.
Thank you to all those who have already registered for the 2015 Inmar Analytics Forum. We are excited that you will be joining us for this information-packed event. The Forum boasts a tremendous amount of content in each of the three industry-specific tracks – with multiple breakout sessions running concurrently at different locations.
Trying to decide what to do about Spring Break and attending the Forum? Why not “do” both?
Spring in Winston-Salem is beautiful and, with all there is to see and experience, our community is a wonderful destination for a family visit that includes both work and leisure.
Inmar and Savings.com, a leading coupon and deal community with more than 50,000 active deals, have entered into a strategic relationship that will not only bring hundreds of new print-at-home coupons and load-to-card offers to the savings community’s website but also provide consumer packaged goods (CPG) manufacturers with enhanced online marketing and consumer engagement opportunities. The addition of the Savings.com website to the rapidly expanding Inmar Media Network will also provide brands with another strategic distribution point for offers as well as product-related content.
The Joint Industry Coupon Committee (JICC) is reporting that UPC Prefix 5 barcodes will be retired from manufacturer coupons as of June 30, 2015. These symbols will no longer be used after that date as manufacturers are expected to shift to exclusive use of the GS1 DataBar™ format for coupons.
The Ninth Annual CIC Industry Leadership Summit will take place March 24-26 in Alexandria, Virginia and promises to be another insightful and informative program for coupon industry veterans as well newcomers to the fight against coupon fraud. This year’s Summit IX will build on previous gatherings and seek to advance the industry’s collective security-enhancement efforts — to the ultimate benefit of both trading partners and consumers.
The 2015 Inmar Analytics Forum will deliver real value for all attendees with several learning opportunities of particular interest to retailers.
Inmar’s proprietary coupon data and trends analysis for 2014 found that 2.84 billion coupons were redeemed last year. These coupons included offers for both food and non-food items and were distributed digitally as well as through traditional paper methods.
The 2015 Inmar Analytics Forum — taking place April 7-9 in the Wake Forest Innovation Quarter in Winston-Salem, North Carolina — will feature an outstanding group of presenters from the promotion, supply chain and healthcare industries. These senior subject matter experts and world-class thought leaders will deliver real insight into using analytics to build brand, create operational efficiencies and drive improved business and patient outcomes.
With the launch of its new subscription analytics service – the Inmar Shopper Promotion Impact Report – Inmar is giving brands a “new view” into the power of promotions. This service looks beyond transactional metrics for coupons, spotlighting and measuring shopper behavior related to, and influenced by, promotions.
Inmar will present its annual year-end coupon trends report on Thursday, February 5, and again on Tuesday, February 10, with both programs beginning at 2:00 p.m. Eastern Time. The webinar, “2014 Coupon Trends, Insights and Analysis,” will present data from the 2015 Inmar Coupon Trends Report and Inmar shopper behavior research. The program will examine critical topline coupon industry activity and coupon-related shopper behavior.
Inmar has been selected by The Golub Corporation to manage the digital coupon program for the Price Chopper Supermarkets AdvantEdge Card shopper loyalty program. Inmar took over digital coupon operations from Zavers on December 1.
With U.S. shoppers spending less to fill up their gas tanks, they’re spending more filling up holiday stockings – according to a survey conducted by Inmar Analytics earlier this month that found 25 percent of shoppers planning to spend more on gifts this year than last.
With our acquisition of Hopster, Inc. Inmar is delivering the next generation of digital promotion — today. Inmar now offers brands a robust suite of digital promotion solutions, enabling marketers to develop, execute and analyze holistic, omni-channel promotion campaigns through collaboration with a single, strategic partner.
Inmar is ready to help companies – of every size – optimize the effectiveness of their digital promotion through our best-in-class print-at-home platform. With enhanced features, our PAH solution is an outstanding tool for enriching the promotion mix, driving revenue and capturing impressions.
Inmar has launched a new subscription analytics service – the Inmar Shopper Promotion Impact Report – that looks beyond transactional metrics for coupons and delivers brands critical, related behavioral insights.
At Inmar, we have been pleased to see manufacturers have begun employing more specific – and restrictive – language in their coupon legal copy regarding permissible redemption. In addition, many retailers are also updating their coupon acceptance policies to better address the purchase practices of some of today’s couponers.
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