Inmar, Inc. announced today findings from the 2018 Inmar Shopper Behavior Study. The annual report highlights shopper promotion preference methods, attitudes toward promotions, and use of coupon and rebates, along with insights into shopper engagement with store loyalty programs and shopping-related technology. The findings shed light into consumer demand for frequent and personalized offers, and provide insight for retailers’ coupon distribution strategy.
April 19, 2018
February 6, 2018
For the fifth consecutive year, US consumers’ redemption of digital coupons increased by double digits, according to a year-end analysis of CPG coupon activity by Inmar, Inc. In 2017, consumers’ digital coupon redemption rose 67%, while marketers increased digital coupon distribution by 38%.
January 31, 2018
Inmar announced today that it will be integrating the Gratafy platform into Inmar’s digital solutions. With Gratafy’s network of over 5,000 restaurant and bar connected point of sale terminals, Inmar’s customers will have increased access to promotional capabilities across the hospitality vertical.
Inmar’s Collective Bias Launches the First-of-Its-Kind Suite of Advanced Analytic Solutions Utilizing First-Party Shopper Data
January 30, 2018
Collective Bias, Inc., today announced prescriptiveIQ™, a suite of analytic solutions using first-party shopper data along with various data science applications to provide insights that inform every step of the influencer marketing process. PrescriptiveIQ™ determines what kind of content will perform best for campaigns, when to run campaigns, and how well the brand is doing across the category – ultimately leading to more consumer purchase occasions.
December 11, 2017
Inmar today announced that it has acquired RASMAS from Noblis Inc., a Reston, Va. based nonprofit science, technology and strategy organization. RASMAS is a web-based subscription service that provides comprehensive notification, distribution, organization and management of product alerts and recalls throughout the healthcare industry.
Inmar Launches Consumer Drug Take-Back Program to Help Organizations and Individuals Combat Opioid Epidemic
October 25, 2017
Inmar, Inc. has launched a Consumer Drug Take-Back Program to help in the battle against prescription opioid abuse throughout the United States. The nationwide program provides subscribing hospital pharmacies, retail pharmacies and law enforcement agencies as well as physician offices and long-term care facilities that have on-site pharmacies with DEA-compliant prescription drug take-back receptacles where patients and visitors can simply and safely deposit surplus/expired medications.
October 16, 2017
Inmar announced today that it has acquired Detroit, Michigan-based reach | influence, a marketing analytics company focused on powering the shopper experience to leverage retail shopper data to increase sales.
October 10, 2017
Inmar announced today that Melissa Wittner, Vice President, Software Engineering, has been named Tech Woman of the Year by the North Carolina Technology Association (NCTA). She will be recognized during the NC Tech Awards Gala on November 9, 2017.
September 18, 2017
Inmar announced today that it has been named a finalist for the NC Tech Awards Large Company of the Year for 2017. NC Tech Awards, presented by the North Carolina Technology Association (NCTA), is North Carolina’s only statewide technology awards program that recognizes for achievement in technology.
2017 Inmar Analytics Forum Draws Diverse Audience of Leaders in Retail, Manufacturing and Healthcare
September 6, 2017
The 2017 Inmar Analytics Forum – taking place September 12 -14 in the Wake Forest Innovation Quarter in Winston-Salem, NC – will convene hundreds of leaders from across business, healthcare and academia for a unique exploration into how data analytics can be used to drive improved outcomes for organizations and the constituents they serve.