PRESS RELEASE

The Next Generation of Innovators to Compete in Two Student Competitions at the 2019 Inmar Analytics Forum

March 19, 2019

Today, Inmar announced a partnership between the Inmar Analytics Forum, Wake Forest University School of Business and GENYOUth to support the next generation of analytics innovators through two competitions at the 2019 Inmar Analytics Forum, March 25-27, 2019 in Winston-Salem, NC.

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PRESS RELEASE

Kroger and Inmar Finalize Strategic Relationship

March 13, 2019

Inmar and The Kroger Co. (NYSE: KR) today announced the completion of Inmar’s acquisition of You Technology, LLC, a digital coupon and digital rebate publishing platform, from Kroger and the finalization of Inmar’s long-term service agreement to provide digital coupon services to the Kroger family of stores.

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PRESS RELEASE

Inmar Announces Heather George, Senior Vice President of Brand Strategy at Lowes Foods, as a Keynote Speaker for 2019 Inmar Analytics Forum

March 7, 2019

Today Inmar announced that Heather George, SVP of Brand Strategy at Lowes Foods, is a keynote speaker at the 2019 Inmar Analytics Forum, March 25 – 27 in Winston-Salem, NC. The keynote session, “What Big Data Doesn’t Tell You” on Wednesday, March 27, will share insights on the powerful brand transformation that the regional grocer has experienced in the last few years. Heather will focus on the impact of “small data” obtained through profound conversations with shoppers in the intimacy of their home, and will also speak to the importance of reading beyond big data to understand key emotional drivers that influence shopper …

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PRESS RELEASE

Gender Divide: New Survey Finds Celebrity “Star Power” Has More Influence Over Men than Women

February 20, 2019

Nationwide Survey from Inmar’s Collective Bias Uncovers How Celebrity Endorsements, Peer Recommendations and Online Marketing Channels Impact Consumer Purchasing Decisions

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PRESS RELEASE

Three Executives Added to the 2019 Inmar Analytics Forum Speaker Lineup

February 14, 2019

Today Inmar announced that three keynote speakers have been added to the 2019 Inmar Analytics Forum taking place March 25 – 27, 2019 in Winston-Salem, NC.

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PRESS RELEASE

Digital Coupons Continue to be the Fastest Growing Method of Redemption Due to Shoppers’ Increased Demand for Convenience

February 13, 2019

Today, Inmar released insights from its annual Promotion Industry Analysis, including data that highlights how shoppers’ preference for convenience and value continue to dominate the coupon industry as they look for ways to save at checkout.

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PRESS RELEASE

Inmar Acquires Capital Returns

February 4, 2019

Inmar announced today that it has entered into an agreement to acquire Capital Returns. Through this acquisition, Inmar will combine the strengths of both companies to continue to drive improvements to pharmaceutical supply chain security, data capture and exchange, and additional regulatory expertise and quality for manufacturers, retailers, long-term care, health systems and wholesalers.

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PRESS RELEASE

Inmar Announces All-Star Keynote Lineup for the 2019 Inmar Analytics Forum

January 9, 2019

Today Inmar announced the first five keynote speakers for the 5th annual 2019 Inmar Analytics Forum taking place March 25 – 27, 2019 in Winston-Salem, NC.

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PRESS RELEASE

Inmar’s Collective Bias Becomes the First Influencer Marketing Company to Offer CPM Pricing Based On Verified Exposure of Instagram Content

December 20, 2018

Today, Collective Bias, Inc., the innovative leader in influencer marketing, and an Inmar company, announced that the company is the first in the influencer marketing space to offer a pricing model in which clients only pay for verified influencer post views through Instagram-validated delivery data.

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PRESS RELEASE

Kroger and Inmar Announce Strategic Relationship, Including Definitive Agreement for Purchase of You Technology

December 18, 2018

Inmar and The Kroger Co. today announced a new strategic relationship to drive innovation in digital offer management. The relationship includes the sale to Inmar of You Technology, a digital coupon and digital rebate publishing unit owned by Kroger, in conjunction with a long-term services agreement with Inmar for the continued delivery of digital offer management services to Kroger.

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