Analysis by Inmar, Inc. of 2016 coupon activity reveals an ongoing “promotional transposition” with paperless, digital coupons beginning to overtake traditional paper coupons in popularity. Inmar’s analysis shows that, among the more than 2.2 billion coupons redeemed by shoppers last year, the share of redemption captured by offers that shoppers load directly to their retailer loyalty accounts (Load-to-Card) grew 20% between 2015 and 2016. In comparison, share of redemption for paper coupons found in the Sunday newspaper (Free-standing Inserts) fell 10% over the same period.
February 14, 2017
January 31, 2017
Inmar, Inc. and Collective Bias, Inc., an Inmar Company, announced today that the companies have achieved the GUINNESS WORLD RECORDS title for the Largest triangle ensemble. On January 24, 2017, the companies shattered the existing record of 574 musicians when 876 Inmar and Collective Bias employees performed ‘I Heard it Through The Grapevine’ by Marvin Gaye on the triangle.
November 17, 2016
Inmar, Inc. through its directly owned subsidiary Carolina Promotions Services, Inc., and Collective Bias, Inc. announced today they have entered into a definitive agreement for Inmar to acquire Collective Bias, the leader in shopper-focused influencer marketing. Financial terms of the transaction were not disclosed.
November 16, 2016
Hy-Vee, Inc. and Inmar, Inc. announced today that they have agreed to a multi-year extension of their relationship. The two companies will continue to work collaboratively on efforts to provide industry-leading, shopper-focused, data and technology solutions that deliver a superior shopper experience throughout Hy-Vee’s more than 240 grocery stores across the Midwest.
Inmar Engagement Strategists to Present Data-driven Strategies for Understanding Shoppers at LEAD Conference
November 14, 2016
Two top engagement strategists from Inmar, Inc., a technology and analytics company, will share insights on data-driven shopper targeting at the Fall 2016 LEAD Marketing Conference taking place on Wednesday, November 16. Tim Clark, Director, Inmar Center for Brand Excellence, and Charlie Gage, Senior Shopper Strategist, Inmar, will present “Identifying the Right Targets: Data-Driven Strategies for Understanding and Engaging Your Shoppers” at 3:50 p.m. ET.
October 11, 2016
On October 20, residents of Winston-Salem will again be leaving two community centers with their laptops, PCs, tablets and cell phones free of viruses, running faster – and with a better understanding of how they can use their devices to assist their daily lives – at no cost to them.
September 23, 2016
Inmar has been named a 2016 finalist for the Innovative Workplace Award by the North Carolina Technology Association (NCTA). The NC Tech Awards recognize companies and individuals who have characterized excellence, innovation and leadership.
September 20, 2016
Inmar Corporate Counsel Mark Johnson has been named among the 2016 Leaders in the Law by North Carolina Lawyers Weekly. According to the publication the award “honors legal professionals licensed and practicing law in the state of North Carolina, who have gone above and beyond in their profession and their community.
August 16, 2016
Inmar’s annual 5K, held in its headquarters city of Winston-Salem, NC, has been central to the company’s award-winning Wellness program for four years now. A favorite among its associates, Inmar is expanding this year’s race on September 10 – collaborating with Wake Forest Innovation Quarter to deliver a day of serious and fun competition for those of all experience levels. The 2016 Inmar/Innovation Quarter 5K is also part of the new Piedmont Race Series. The race will begin and end at Bailey Park, located in downtown Winston-Salem adjacent to Wake Forest Innovation Quarter. There will be fun activities occurring throughout the …
August 8, 2016
Unata, the award-winning provider of 1-to-1 digital solutions for grocers, and Inmar, a technology and analytics company, today jointly announce a collaboration to integrate digital coupons directly into grocers’ eCommerce and eCircular programs to enable more inter-connected and seamless digital grocery experiences. Lowes Foods is the first grocery retailer to launch this new integrated solution, embedding Inmar’s digital coupons into the Unata-powered eCommerce and eCircular experiences. Even as Inmar’s shopper behavior research finds nearly 40% of consumers regularly use digital coupons, these offers traditionally are located within their own separate section of a grocer’s website, not allowing shoppers to view or …