Inmar, a data-driven technology-enabled services company, today announced that it is a finalist in the “Best Company to Work For” category for the 2019 NC Tech Awards. The awards are presented by NC Tech (North Carolina Technology Association) and the winner will be announced in November. Headquartered in Winston-Salem, NC, with 4,000+ employees globally, Inmar’s clients include the world’s largest, most established retailers, CPGs, hospital systems and pharma companies and the most innovative emerging companies, offering data and technology-enabled solutions that enable them to engage consumers and patients and grow their business. “Inmar is proud to be recognized alongside so …
October 10, 2019
October 8, 2019
Inmar, a data-driven technology-enabled services company, today announced the launch of its Innovator Ecosystem to accelerate innovation by integrating best-in-class technology, analytics and media companies from around the world with Inmar’s existing comprehensive and deep technology solutions set. The initial launch of the Ecosystem will provide retailers and CPGs with a superior return on investment (ROI), increased transparency regarding shopper behavior and campaign performance, and a significantly improved shopper experience. “We’re opening the innovation floodgates,” said David Mounts, Chairman and CEO of Inmar. “The Inmar Innovator Ecosystem is all about bringing leading-edge technology together in an integrated digital platform to …
Inmar Analytics 2019 Future of Food Retailing Report Sheds Light on the Biggest Trends in the Food Retailing Industry
September 11, 2019
Inmar, a data-driven technology-enabled services company, today announced the release of Inmar Analytics 2019 Future of Food Retailing Report. This annual report provides a detailed look into the food retailing industry in order to identify and quantify market dynamics, trends and behaviors. Additionally, the report recaps the previous year’s activities and provides projections for the next five years in terms of dollar share and store count across numerous channels and formats. The food retail industry is changing from both internal and external factors, and retailers and food manufacturers must innovate to compete for market share. As omnichannel grocery shopping proliferates, …
August 28, 2019
Inmar, a data-driven technology-enabled services company, today announced that its influencer marketing platform, Collective Bias, has expanded its Cost-Per-View pricing model to include influencer-created blog and YouTube content. The model, originally launched in 2018 for Instagram, is the first of its kind and is designed to give advertisers full visibility into content performance by allowing them to purchase verified content views across multiple channels, and monitor real-time metrics via the Collective Bias dashboard. For the first time, advertisers are guaranteed verified views of influencer-created content before signing up for a campaign, without the guarantee relying completely on the delivery of …
May 1, 2019
Inmar recently surveyed 2,000 online grocery shoppers, 45 percent of which were men, to better understand their motivations, major concerns and overall mindset when it comes to purchasing their groceries online. In a surprising break from traditional shopper demographics, the survey found that 65 percent of male online grocery shoppers do most or all of the shopping for their households. With more men living alone, leading single-adult households with children or taking on their full share of family responsibilities, males are emerging more and more as primary purchase decision-makers and shoppers.
Inmar’s LifeInCheck Consumer Drug Take-Back Program Partners with Google Maps to Help Consumers More Easily Find Drug Take Back Locations
April 26, 2019
Inmar today announced a partnership with Google Maps to help consumers more easily identify the closest drug disposal locations.
Inmar White Paper Backs CMS’ DIR Fee Reform Proposal, Standardized Pharmacy Quality Program, to Reduce Patients’ Out-of-Pocket Drug Costs
April 15, 2019
Inmar, a data-driven technology-enabled services company, released a new white paper that explores the impact of direct and indirect remuneration (DIR) fees on patients’ out-of-pocket drug costs and on pharmacies.
April 9, 2019
Inmar announced today that Cindy Keating, Director, Great Teams, has been named a 2019 Outstanding Women in Business by the Triad Business Journal. She and other winners will be honored at an awards ceremony April 4 in Greensboro, NC.
The Next Generation of Innovators to Compete in Two Student Competitions at the 2019 Inmar Analytics Forum
March 19, 2019
Today, Inmar announced a partnership between the Inmar Analytics Forum, Wake Forest University School of Business and GENYOUth to support the next generation of analytics innovators through two competitions at the 2019 Inmar Analytics Forum, March 25-27, 2019 in Winston-Salem, NC.
March 13, 2019
Inmar and The Kroger Co. (NYSE: KR) today announced the completion of Inmar’s acquisition of You Technology, LLC, a digital coupon and digital rebate publishing platform, from Kroger and the finalization of Inmar’s long-term service agreement to provide digital coupon services to the Kroger family of stores.