Inmar today announced that Melissa Parker, VP, Client Relations and Operations, has been named one of the Triad Business Journal’s 2017 Outstanding Women in Business. The Outstanding Women in Business program honors women based upon their accomplishments in their industries and communities, including philanthropic leadership. Recipients were recognized during a luncheon April 27.
April 27, 2017
April 4, 2017
OMERS Private Equity (“OPE”), the private equity arm of OMERS, the pension plan for municipal employees in Ontario, has agreed to acquire Inmar Inc. from ABRY Partners, a private equity firm. ABRY will continue to be a significant shareholder in Inmar.
March 23, 2017
Melissa Parker, VP, Client Relations and Operations, has been named to the 2017 Food Logistics’ Champions: Rock Stars of the Supply Chain.
February 14, 2017
Analysis by Inmar, Inc. of 2016 coupon activity reveals an ongoing “promotional transposition” with paperless, digital coupons beginning to overtake traditional paper coupons in popularity. Inmar’s analysis shows that, among the more than 2.2 billion coupons redeemed by shoppers last year, the share of redemption captured by offers that shoppers load directly to their retailer loyalty accounts (Load-to-Card) grew 20% between 2015 and 2016. In comparison, share of redemption for paper coupons found in the Sunday newspaper (Free-standing Inserts) fell 10% over the same period.
January 31, 2017
Inmar, Inc. and Collective Bias, Inc., an Inmar Company, announced today that the companies have achieved the GUINNESS WORLD RECORDS title for the Largest triangle ensemble. On January 24, 2017, the companies shattered the existing record of 574 musicians when 876 Inmar and Collective Bias employees performed ‘I Heard it Through The Grapevine’ by Marvin Gaye on the triangle.
November 17, 2016
Inmar, Inc. through its directly owned subsidiary Carolina Promotions Services, Inc., and Collective Bias, Inc. announced today they have entered into a definitive agreement for Inmar to acquire Collective Bias, the leader in shopper-focused influencer marketing. Financial terms of the transaction were not disclosed.
November 16, 2016
Hy-Vee, Inc. and Inmar, Inc. announced today that they have agreed to a multi-year extension of their relationship. The two companies will continue to work collaboratively on efforts to provide industry-leading, shopper-focused, data and technology solutions that deliver a superior shopper experience throughout Hy-Vee’s more than 240 grocery stores across the Midwest.
Inmar Engagement Strategists to Present Data-driven Strategies for Understanding Shoppers at LEAD Conference
November 14, 2016
Two top engagement strategists from Inmar, Inc., a technology and analytics company, will share insights on data-driven shopper targeting at the Fall 2016 LEAD Marketing Conference taking place on Wednesday, November 16. Tim Clark, Director, Inmar Center for Brand Excellence, and Charlie Gage, Senior Shopper Strategist, Inmar, will present “Identifying the Right Targets: Data-Driven Strategies for Understanding and Engaging Your Shoppers” at 3:50 p.m. ET.
October 11, 2016
On October 20, residents of Winston-Salem will again be leaving two community centers with their laptops, PCs, tablets and cell phones free of viruses, running faster – and with a better understanding of how they can use their devices to assist their daily lives – at no cost to them.
September 23, 2016
Inmar has been named a 2016 finalist for the Innovative Workplace Award by the North Carolina Technology Association (NCTA). The NC Tech Awards recognize companies and individuals who have characterized excellence, innovation and leadership.