Inmar recently surveyed 2,000 online grocery shoppers, 45 percent of which were men, to better understand their motivations, major concerns and overall mindset when it comes to purchasing their groceries online. In a surprising break from traditional shopper demographics, the survey found that 65 percent of male online grocery shoppers do most or all of the shopping for their households. With more men living alone, leading single-adult households with children or taking on their full share of family responsibilities, males are emerging more and more as primary purchase decision-makers and shoppers.
May 1, 2019
Inmar’s LifeInCheck Consumer Drug Take-Back Program Partners with Google Maps to Help Consumers More Easily Find Drug Take Back Locations
April 26, 2019
Inmar today announced a partnership with Google Maps to help consumers more easily identify the closest drug disposal locations.
Inmar White Paper Backs CMS’ DIR Fee Reform Proposal, Standardized Pharmacy Quality Program, to Reduce Patients’ Out-of-Pocket Drug Costs
April 15, 2019
Inmar, a data-driven technology-enabled services company, released a new white paper that explores the impact of direct and indirect remuneration (DIR) fees on patients’ out-of-pocket drug costs and on pharmacies.
April 9, 2019
Inmar announced today that Cindy Keating, Director, Great Teams, has been named a 2019 Outstanding Women in Business by the Triad Business Journal. She and other winners will be honored at an awards ceremony April 4 in Greensboro, NC.
The Next Generation of Innovators to Compete in Two Student Competitions at the 2019 Inmar Analytics Forum
March 19, 2019
Today, Inmar announced a partnership between the Inmar Analytics Forum, Wake Forest University School of Business and GENYOUth to support the next generation of analytics innovators through two competitions at the 2019 Inmar Analytics Forum, March 25-27, 2019 in Winston-Salem, NC.
March 13, 2019
Inmar and The Kroger Co. (NYSE: KR) today announced the completion of Inmar’s acquisition of You Technology, LLC, a digital coupon and digital rebate publishing platform, from Kroger and the finalization of Inmar’s long-term service agreement to provide digital coupon services to the Kroger family of stores.
Inmar Announces Heather George, Senior Vice President of Brand Strategy at Lowes Foods, as a Keynote Speaker for 2019 Inmar Analytics Forum
March 7, 2019
Today Inmar announced that Heather George, SVP of Brand Strategy at Lowes Foods, is a keynote speaker at the 2019 Inmar Analytics Forum, March 25 – 27 in Winston-Salem, NC. The keynote session, “What Big Data Doesn’t Tell You” on Wednesday, March 27, will share insights on the powerful brand transformation that the regional grocer has experienced in the last few years. Heather will focus on the impact of “small data” obtained through profound conversations with shoppers in the intimacy of their home, and will also speak to the importance of reading beyond big data to understand key emotional drivers that influence shopper …
February 20, 2019
Nationwide Survey from Inmar’s Collective Bias Uncovers How Celebrity Endorsements, Peer Recommendations and Online Marketing Channels Impact Consumer Purchasing Decisions
February 14, 2019
Today Inmar announced that three keynote speakers have been added to the 2019 Inmar Analytics Forum taking place March 25 – 27, 2019 in Winston-Salem, NC.
Digital Coupons Continue to be the Fastest Growing Method of Redemption Due to Shoppers’ Increased Demand for Convenience
February 13, 2019
Today, Inmar released insights from its annual Promotion Industry Analysis, including data that highlights how shoppers’ preference for convenience and value continue to dominate the coupon industry as they look for ways to save at checkout.