Inmar, Inc. through its directly owned subsidiary Carolina Promotions Services, Inc., and Collective Bias, Inc. announced today they have entered into a definitive agreement for Inmar to acquire Collective Bias, the leader in shopper-focused influencer marketing. Financial terms of the transaction were not disclosed.
November 17, 2016
November 16, 2016
Hy-Vee, Inc. and Inmar, Inc. announced today that they have agreed to a multi-year extension of their relationship. The two companies will continue to work collaboratively on efforts to provide industry-leading, shopper-focused, data and technology solutions that deliver a superior shopper experience throughout Hy-Vee’s more than 240 grocery stores across the Midwest.
Inmar Engagement Strategists to Present Data-driven Strategies for Understanding Shoppers at LEAD Conference
November 14, 2016
Two top engagement strategists from Inmar, Inc., a technology and analytics company, will share insights on data-driven shopper targeting at the Fall 2016 LEAD Marketing Conference taking place on Wednesday, November 16. Tim Clark, Director, Inmar Center for Brand Excellence, and Charlie Gage, Senior Shopper Strategist, Inmar, will present “Identifying the Right Targets: Data-Driven Strategies for Understanding and Engaging Your Shoppers” at 3:50 p.m. ET.
October 11, 2016
On October 20, residents of Winston-Salem will again be leaving two community centers with their laptops, PCs, tablets and cell phones free of viruses, running faster – and with a better understanding of how they can use their devices to assist their daily lives – at no cost to them.
September 23, 2016
Inmar has been named a 2016 finalist for the Innovative Workplace Award by the North Carolina Technology Association (NCTA). The NC Tech Awards recognize companies and individuals who have characterized excellence, innovation and leadership.
September 20, 2016
Inmar Corporate Counsel Mark Johnson has been named among the 2016 Leaders in the Law by North Carolina Lawyers Weekly. According to the publication the award “honors legal professionals licensed and practicing law in the state of North Carolina, who have gone above and beyond in their profession and their community.
August 16, 2016
Inmar’s annual 5K, held in its headquarters city of Winston-Salem, NC, has been central to the company’s award-winning Wellness program for four years now. A favorite among its associates, Inmar is expanding this year’s race on September 10 – collaborating with Wake Forest Innovation Quarter to deliver a day of serious and fun competition for those of all experience levels. The 2016 Inmar/Innovation Quarter 5K is also part of the new Piedmont Race Series. The race will begin and end at Bailey Park, located in downtown Winston-Salem adjacent to Wake Forest Innovation Quarter. There will be fun activities occurring throughout the …
August 8, 2016
Unata, the award-winning provider of 1-to-1 digital solutions for grocers, and Inmar, a technology and analytics company, today jointly announce a collaboration to integrate digital coupons directly into grocers’ eCommerce and eCircular programs to enable more inter-connected and seamless digital grocery experiences. Lowes Foods is the first grocery retailer to launch this new integrated solution, embedding Inmar’s digital coupons into the Unata-powered eCommerce and eCircular experiences. Even as Inmar’s shopper behavior research finds nearly 40% of consumers regularly use digital coupons, these offers traditionally are located within their own separate section of a grocer’s website, not allowing shoppers to view or …
Promotion Industry Analysis by Inmar Finds Significant “Coupon Gap” Between Marketers’ Current Offerings and Shoppers’ Demands
August 4, 2016
Traditional paper coupons continue to dominate in terms of distribution despite data showing digital coupons driving exponential redemption relative to distribution volume.
July 14, 2016
Inmar announced today that its Chairman and CEO David Mounts has been named among Most Admired CEOs. This designation, reported by The Triad Business Journal, recognizes those who are “forward-thinkers. Change agents. Resilient. Steady under pressure. Reasoned. Discerning,” in leading their companies and working within the community. David Mounts joined Inmar as Chief Executive Officer in April 2010 and assumed the additional role of Chairman in February 2014. Among his first initiatives was to establish strong communications plans and processes throughout the company, instituting a culture of positive energy, company-wide teamwork and recognition for performance. That focus on communication laid …