Overview

Influencers focused messaging on family fun -- more specifically, "boo'ing" -- during the Halloween timeframe, in a multi-retailer candy campaign aimed at increasing household spending. To measure the impact of the program Inmar Intelligence enlisted Nielsen Catalina Solutions, who paired retailer frequent shopper card (loyalty card) data with our first-party audience pixel data.

Statistics

After weighing exposed households (Test) vs. unexposed households (Control), this is what the independent study found:

RELATED CASE STUDIES

Top brands are using Influencer Marketing to connect with consumers, increase brand awareness, and drive conversion. See how they do it!

What Can We Solve for You Today?

To learn more about these and other Inmar products and services, contact us. We're happy to help.

 

Inquire

 

Call (866) 440-6917 or email solutions@inmar.com