Understand better. Influence more.
Understanding shopper behavior is fundamental to developing promotion strategies and executing campaigns that drive incremental sales and grow share. Drawing upon data from 1.1 billion baskets across 63 million households, Inmar provides clients with comprehensive behavioral analytics delivering actionable insights for deeper shopper engagement. With this insight, clients can focus their marketing efforts in the channels where they can generate the greatest influence in the category.
Our shopper analytics team works closely with clients to:
- Reveal path-to-purchase by category, retail channel and shopper segment
- Identify the most influential media, content and promotion types
- Uncover critical confidence triggers
- Provide actionable recommendations informed by shopper behavior research
Ready to get started?
Ready to learn more about Shopper Analytics or another Inmar product or service? Contact us using one of the methods below and we’ll be happy to help.