Optimize competitiveness while increasing efficiency.
Inmar’s retail analytics offering helps retailers grow market share by providing insights that inform competitive strategies and connect marketing to shopper preferences and behaviors. Leveraging a proprietary shopper database and ongoing marketplace analysis, Inmar delivers actionable insights enabling retailers to optimize assortment, develop coordinated pricing and promotion strategies and implement in-store and out-of-store programs that engage and convert targeted shoppers.
Retailers that take full advantage of our analytics capabilities can increase profit per square foot of selling space, improve results from trade promotions, grow basket size, and maximize benefit of store visits – all while building a more loyal and engaged shopper base. Retailer clients can also access special tools from Inmar to help them optimize their competitive positioning as well as their pricing strategies and communications.
Mix-Master™ Efficient Assortment Tool
Mix-Master is a menu-driven assortment tool with an intuitive interface that enables users to quickly and efficiently optimize assortment based on a number of variables including sales, movement, and profitability (adjusted gross margins).
Mix-Master is great for retailers with limited data sets, providing users with the ability to weight results based on category roles. Results can also be weighted by sales and movement, as well as by adjusted gross margin, with the addition of the Profit Integration Tool.
AD-IN™ Promotion Optimization
AD-IN™ Promotion Optimization is a proprietary promotion productivity tool, delivered as an Application Service Provider (ASP), that optimizes the collective performance of your ad circulars and TPRs. The AD-IN solution uses sophisticated, pooled demand forecasting to determine the optimal mix of products and price points to be included in each circular.
The financial performance of every advertised item is evaluated according to revenue, margin, and spend. Alternate prices can be set using AD-IN to maximize margins while increasing visits. AD-IN also calculates a Customer Relevancy Score that ranks the appeal of each ad item and its ability to drive sales and increase basket size.
After determining the appropriate demand sensitivities and price elasticities, AD-IN generates recommendations for your circular’s front page and interior pages, as well as for your TPRs.
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Ready to learn more about Retail Analytics or another Inmar product or service? Contact us using one of the methods below and we’ll be happy to help.