Influencer Measure

reveal your campaign's true impact using verified metrics, qualitative insights and sales lift analyses.

112
campaigns analyzed for sales lift across nine distinct categories
6.05%
average sales lift across all retail channels
2x
average incremental return on ad spend (ROAS)

Substandard reporting isn't just a waste of your valuable time; it can also lead to poor decisions that cost money down the line. We customize reporting to your KPIs because knowing the quantifiable impact is the priority.

Our Commitment To You
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No unqualified, unnecessary vanity metrics

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A true view of verified vs. potential performance metrics

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The availability of sales lift, Return on Ad Spend (ROAS) and brand lift measurement studies

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Up-to-date, category-level benchmarks and valuable performance insights

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The industry's most user-friendly reporting tools

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MEASURE WITH CONFIDENCE USING OUR INDUSTRY-LEADING, STANDARD-SETTING SUITE OF CAMPAIGN EVALUATION TOOLS

Influencer Measure Dashboard

INTUITIVE MEASUREMENT TOOLS KEEP YOU IN-THE-KNOW REGARDING YOUR CAMPAIGN'S PERFORMANCE

Our real-time analytics dashboard provides a one-stop shop for your campaign, from influencer activation and management to intelligent reporting. Your dashboard includes:

  • Third-party verified Content View and Engagement reporting
  • Pacing monitors (comparing performance to goals and/or benchmarks)
  • Engagement breakdown by social platform
  • Ad performance data
  • Time spent on content
  • Total Media Value (TMV) calculations
  • Thumbnail links to all influencer content created
  • Performance metrics for individual influencer posts
  • Access to influencer selection, briefing and content review tabs

Sales and Brand Lift Measurement

We understand your investment has a variety of goals, and achieving positive returns is often at the top of the list. Beyond standard-setting reporting capabilities, we make it possible to attribute sales lift, brand lift or increased retail foot traffic to your influencer campaign.

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Your Campaign may be eligible for one or more methods of uncovering lifts

  • Coupon Redemption Study
  • Millward Brown
  • Mobile Foot Traffic Analysis
  • Nielsen Brand Effect
  • Nielsen-Catalina Loyalty Card Study
  • Retail Sales Lift Analysis
  • RSi Ansa Study

START AMPLIFYING YOUR MESSAGE TODAY.

 

Inquire Online

 

Call (866) 440-6917 or email: solutions@inmar.com