November 11, 2020
Influencer Measure
Substandard reporting isn't just a waste of your valuable time; it can also lead to poor decisions that cost money down the line. We customize reporting to your KPIs because knowing the quantifiable impact is the priority.
Are you measuring influencer marketing wrong?
INTUITIVE MEASUREMENT TOOLS KEEP YOU IN-THE-KNOW REGARDING YOUR CAMPAIGN'S PERFORMANCE
Our real-time analytics dashboard provides a one-stop shop for your campaign, from influencer activation and management to intelligent reporting. Your dashboard includes:
- Third-party verified Content View and Engagement reporting
- Pacing monitors (comparing performance to goals and/or benchmarks)
- Engagement breakdown by social platform
- Ad performance data
- Time spent on content
- Total Media Value (TMV) calculations
- Thumbnail links to all influencer content created
- Performance metrics for individual influencer posts
- Access to influencer selection, briefing and content review tabs
Sales and Brand Lift Measurement
We understand your investment has a variety of goals, and achieving positive returns is often at the top of the list. Beyond standard-setting reporting capabilities, we make it possible to attribute sales lift, brand lift or increased retail foot traffic to your influencer campaign.
Your Campaign may be eligible for one or more methods of uncovering lifts
- Coupon Redemption Study
- Millward Brown
- Mobile Foot Traffic Analysis
- Nielsen Brand Effect
- Nielsen-Catalina Loyalty Card Study
- Retail Sales Lift Analysis
- RSi Ansa Study
Our Commitment To You
No unqualified, unnecessary vanity metrics
A true view of verified vs. potential performance metrics
The availability of sales lift, Return on Ad Spend (ROAS) and brand lift measurement studies
Up-to-date, category-level benchmarks and valuable performance insights
The industry's most user-friendly reporting tools
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