Influencer Case Studies

Evaluating customer loyalty data to uncover lift resulting from media exposure

For a laundry detergent brand we used test-and-control methodology to compare sales activity in exposed vs. unexposed markets

Utilizing mobile proximity data to determine media's impact on in-store foot traffic

For a cooking oil brand we used test-and-control methodology to compare sales activity in exposed vs. unexposed markets

News

September 16, 2020

New Inmar Intelligence Survey Reveals Expectation For Higher Volumes of Holiday Returns as Shoppers Continue to Gravitate Toward E-commerce

Thought Leadership

September 24, 2020

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