Influencer Brand Safety

As the Industry's Standard Bearer, We Are Actively Working to Clean Up Influencer Marketing

Since 2009, when Collective Bias first connected influencers and brands, the landscape of influencer marketing has shifted dramatically. The explosive growth of user generated content has collided with industry debates about brand safety, ad fraud and privacy.

inmar holds influencers to a code of ethics

From day one, we've required influencers to adhere to our code of ethics. We even make the code public, so conscientious clients and influencers can hold us accountable. In 2015, we were the first provider to deliver verified, server-based traffic data — and the ability to integrate third-party traffic verification providers. Since then, using their own third-party tags on Collective Bias content.

inmar charts a path of expectations for brands

We have taken the steps necessary to chart a new path for what brands should expect — and how influencers should act. As demand for influencers on platforms like Instagram has skyrocketed, so has the rise of bad actors and schemes that often create undue risk for brands.

brand safety guarantee

At Inmar every piece of content is vetted and certified before an influencer is compensated. You can have confidence in our:

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Third-Party Verification

In the event your brand doesn't have its own third-party verification vendor, we'll provide third-party verified analytics through our partner, Moat. These analytics include all blog content views and ad impressions to ensure your campaign is delivering valid traffic.

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Certification

All content and ads are certified to ensure they adhere to the following:

  • Brand and competitive guidelines set by advertisers
  • FTC guidelines
  • Category guidelines, to exclude sites/social media feeds containing hate speech, violence, adult content and offensive language.
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12-Hour Take-Down Guarantee

If an influencer violates rules after content is published — or external events occur which would require a brand to pause an active campaign — the content will be taken down within 12 hours.

influencers adhering to code of ethics

we are making the following additions to our influencer code of ethics:

  • Influencers shall not incentivize users to follow their handle or engage on their content, in any way that generates inauthentic activity.
  • Influencers shall not purchase followers.
  • Influencers shall not employ tactics or services, such as click farms, to artificially generate traffic.
  • If any sponsored content violates guidelines, or other external events occur that would require a brand to pause an active campaign, influencers are required to take down content within 12 hours of being notified by Collective Bias.
  • Violations will result in suspension from applying to any campaigns for up to 90 days or permanent membership termination.
  • The full version of our Code of Ethics can be found here.

While we consider these to be important steps in keeping influencer marketing effective and transparent, they will certainly not be the last that we take. Collective Bias' parent company, Inmar, has built a 40-year reputation as the most trusted intermediary in adjudication, certification and settlement of high-volume, complex promotional transactions on behalf of brands and retailers. We are proud to build on this tradition in influencer media and hope to make progress toward a more transparent medium that deepens authentic, consumer-to-consumer conversation.

What Can We Solve for You Today?

To learn more about these and other Inmar products and services, contact us. We're happy to help.

 

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Call (866) 440-6917 or email solutions@inmar.com