Hey Retailers, Does Your Attribution Strategy Measure up to Amazon's?
A core component of a strong Retail Media Network is the ability to deliver transparent, relevant reporting and attribution to advertisers. Amazon has built a large share of its digital advertising business on this concept of delivering strong reporting to prove the value of its customers’ investments. This whitepaper explores Amazon’s model and how other organizations can compete against them, covering topics such as:
- Advertising “measurability” as one of the key strategies Amazon uses to fuel demand for their ad products
- Empowering brands to see the attributable sales from their media campaigns and measure their ROI encourages them to increase their investment
- Inmar Intelligence offers the technology and services to stand up to Amazon’s attribution solution