Dreaming Tree Case Study

Dreaming Tree

Nothing says summer quite like a good glass of wine with great friends!

To drive awareness around their new label, Dreaming Tree activated bloggers and high-reach Instagram influencers to share how their summer plans pair best with a bottle of wine. Influencers shared picnic ideas, recipe creations, and food pairings to promote the new wine label and drive product sales in-store.

Influencers also shared information about Dreaming Tree’s commitment to sustainable and environmentally responsible winemaking practices. Readers, like Jasmine, also shared in the excitement, “That’s amazing that they’re an environmentally conscious company. We need more of those!”

The Results

Consumer excitement for the product and influencer content was proven in the significant engagement with influencer content – readers spent an average of 2:21 on content, exceeding our benchmarks by 45%!

2:21

Average Time on Content

145% higher than category benchmarks

58.2K

average content views

25% higher than category average

16.4K

campaign engagements

49% higher than category average

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All statistics above are US.