COVID-19 Resource Center

COVID-19 BUSINESS UPDATES AND INSIGHTS

Below, you will find insights into engaging consumers in the midst of marketplace disruption, links to relevant industry news and updates on how Inmar is responding to this developing situation.

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Inmar Intelligence is monitoring the Novel Coronavirus outbreak

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What can brands do to increase their chances of a successful product launch in a marketplace roiled by the blast of COVID-19?

The three keys to a successful product launch are the same now as they were before the start of the coronavirus pandemic. However, executing on them is all new and brands will need to commit to an omnichannel, promotion-driven and digital-first strategy if they’re going to get – and keep – their new products on shelf.

- Jim Hertel, Senior Vice President, Inmar Analytics Client Development

Featured Posts

July 1, 2020

New Inmar Intelligence Survey Uncovers Consumer Frustration With Complicated Returns Processes Amid COVID-19 May Impact Online Sales

June 16, 2020

Inmar Intelligence Helps Brands Drive and Retain Customer Loyalty with Conversational Commerce as COVID-19 Causes Product Shortages

June 17, 2020

Inmar® Intelligence and Fulfillment.com Join Forces to Provide the First, True End-to-End E-Commerce Solution for Online Retailers

June 1, 2020

PPE Disposal: Addressing the Other Side of the Protective Equipment Challenge

May 28, 2020

Dollar Stores Bringing Increased Value to Shoppers -- and Brands

PRESCRIPTION AND THE PANDEMIC: INSIGHTS INTO RX INDUSTRY ACTIVITY

During the peak of the pandemic early refills have spiked to 96% driven by at risk population and chronic disease states. Click below to access our webinar and/or download our resource to learn more about how we are helping its healthcare clients navigate the COVID pandemic.

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What's Next? How Brands and Retailers Must Adapt to the "New Normal" of the Grocery Business

Jim Hertel, SVP Analytics, and Irving Turner, VP Analytics, discuss the strategies that brands and retailers must develop now in order to succeed in an uncertain future. If you missed our webinar earlier this month, you can access the presentation deck below.

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NAVIGATING THE POST-COVID RECESSION: MARKETING STRATEGIES FOR CPG BRANDS

Shopper behavior has dramatically shifted due to health and economic concerns as a result of COVID-19. Our proprietary retail sales analysis gives us great insight into who will be successful in the battle for consumer share. Download our Navigating the Post-Covid Recession: Marketing Strategies for CPG Brands resource.

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LEARN ABOUT OUR INNOVATIVE HEALTHCARE SOLUTIONS IN RESPONSE TO COVID-19

[VIDEO] For more than 40 years, we've been helping transform commerce. But the changes we enable don't just improve how organizations operate – they make people's lives better.

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PPE DISPOSAL: ADDRESSING THE OTHER SIDE OF THE PROTECTIVE EQUIPMENT CHALLENGE

[BLOG POST ] With the launch of Inmar Intelligence’s new PPE Disposal Solution, manufacturers and retailers of all kinds have an affordable, immediately deployable and easy-to-manage option for collecting, containing and disposing of used PPE.

Dollar Stores Bringing Increased Value to Shoppers – and Brands

[BLOG POST] Brands choosing to be part of the dollar channel’s future by proactively and strategically engaging with retailers in this sector will be those that enjoy a competitive advantage for gaining share and growing revenue in the challenging months, perhaps even years, ahead.

ON THE ROAD TO A "NEW NORMAL"

[INFOGRAPHIC] Now into the third month of "quarantine," we analyzed the online shopping behavior from our CoEx Platform and compared the trends seen in March to those in April to help advertisers better understand how consumers are continuing to adapt to their current situation.

WHAT THE DATA TELLS US