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  • Solutions
    • FinTech Solutions
      • B2B Settlement & Payment Solutions
      • - Brand Coupon Settlement
      • - Retail Coupon Settlement
      • B2C Payment Solutions
      • G2C Payment Solutions
      • Omni-channel Payment Solutions
      • Trade Promotion
    • Retail and CPG Supply Chain
      • Inmar Returns Management
      • e-Commerce Reverse Logistics
      • Liquidation and Remarketing
      • Supply Chain Performance Analytics
      • Recalls and Market Actions
    • Retail Cloud
      • Retail Media Network
      • Incentives
      • Influencer Marketing
      • In-Store Media
      • Messaging
      • On-Site Media
      • Programmatic Media
      • Rebates
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      • EXPIdentify Hazardous Waste Identification
      • LifeInCheck Consumer Drug Take-Back
      • Pharmaceutical Returns
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      • Manufacturer Pharmaceutical Recall
      • MedEx Pharmacy Workflow Management
      • MyRxCard Discount Program
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  • The Silver Lining to Promotion Budget Cuts
  • Retail
  • The Silver Lining to Promotion Budget Cuts

    Every marketer has had to do it at some point in their career: pivot away from their carefully crafted promotional calendar in order to reduce costs and free up budget. This has been especially true this year as Gartner’s Annual CMO Spend Survey Research 2020 found that nearly 44% of CMOs are facing midyear budget cuts in 2020 as a result of the pandemic. While diminishing budgets present significant challenges for marketers, there is a silver lining to this situation -- the necessitated modernization of promotional execution. 
    • Read more about The Silver Lining to Promotion Budget Cuts
  • Three Promotional Plays for a Stronger Fourth Quarter
  • Trade Promotions
  • Three Promotional Plays for a Stronger Fourth Quarter

    In a “normal” year, the back half of 2020’s promotional calendar would have been locked in months ago. But this year -- it goes without saying -- is different. Despite being in month 10 (!) of the calendar year, some CPG brands and their marketing partners have yet to finalize how, or even if, they will promote during the year’s final quarter. 
    • Read more about Three Promotional Plays for a Stronger Fourth Quarter

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