Trade Promotions

Ending Fraud. Protecting an Industry.

Paper coupons are critical to the health of grocery retail but coupon counterfeiting is costing brands and retailers $100 million a year. Everyone is doing what they can to stop it but we think more needs to be done. Therefore, we have publicly committed to ending paper coupon fraud in the grocery industry by 2024.

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Welcome to the first issue of RetailWise!

After a wild year of unexpected ups and downs, we decided to create a quarterly insider’s guide, where we parse the data, examine the retail landscape, and share the trends we see having the biggest impact on retailers and CPGs. In this issue, you will find insights on: 

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Inmar Commits to Ending Coupon Fraud by 2024

Our new fraud technology is FREE for all retailers and CPGs. We’re taking a bold stand to eliminate coupon fraud by 2024. To make this a reality, we've launched the industry’s only holistic promotion fraud mitigation technology — and we’re offering it to retailers and manufacturers for free!  Our new, proprietary solution uses POS-integrated technology, AI-based data science, and advanced data analytics to eliminate counterfeit coupons — through the prevention, detection and remediation of fraudulent activities.

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The Silver Lining to Promotion Budget Cuts

Every marketer has had to do it at some point in their career: pivot away from their carefully crafted promotional calendar in order to reduce costs and free up budget. This has been especially true this year as Gartner’s Annual CMO Spend Survey Research 2020 found that nearly 44% of CMOs are facing midyear budget cuts in 2020 as a result of the pandemic. While diminishing budgets present significant challenges for marketers, there is a silver lining to this situation -- the necessitated modernization of promotional execution. 

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Three Promotional Plays for a Stronger Fourth Quarter

In a “normal” year, the back half of 2020’s promotional calendar would have been locked in months ago. But this year -- it goes without saying -- is different. Despite being in month 10 (!) of the calendar year, some CPG brands and their marketing partners have yet to finalize how, or even if, they will promote during the year’s final quarter. 

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