Shopper Insights

5 Ways To Get On Holiday Shoppers’ “Nice List”

Welcome WIIM Members! Want 10% off your first campaign? Contact us today. It’s time to start planning how you’ll reach shoppers during the not-so-distant holiday season. But, getting into the shopper’s mindset can be tricky. Holiday shoppers aren’t all alike — they shop through different channels, entertain for multiple occasions, and purchase gifts for various people. 

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Download Our New Guide and Give These 4 Adult Beverage Personas a Shot!

Not unlike sports fandoms or media viewerships, the adult beverage category hosts a lush ecosystem of unique personas ranging from die-hard brand fans to renegade samplers. The diversity of shoppers within this product category presents as many opportunities as it does challenges, making behavioral data and insider knowledge a valuable resource for marketers. 

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Get Ready For A Fumble-Free Football Fall!

Meet Your Tailgate Shopper & Their Biggest Purchases. Football season is approaching fast, and you know what that means: tailgating is coming back! Fans can finally gather again in stadium parking lots nationwide to huddle around grills, pop open a few cold ones, and celebrate the big game before it even begins. But what’s the best way to reach these football fiends?

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6 Fall Flavors to Try (That Aren’t Pumpkin Spice)

Every season typically has its own signature flavor. When most people think about fall, pumpkin spice immediately comes to mind. But, because many consumers picked up new cooking skills and more adventurous palettes during the pandemic, they are going to be looking to try new flavors this fall. 

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Labor No More. This Trends Guide Tells You Exactly What Labor Day Shoppers Are Looking For.

Labor Day will be here before you know it. Excited to return to family cookouts and friendly gatherings, consumers will be buying in a big way to prepare for the occasion. At the same time, deals and savings will be more important to shoppers than ever this year. How do you meet both needs at once?

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3 Shoppers Heating Up the Summer

This summer's shoppers are going to be ready to take their summer fun to the max. Consumers are going to make plans to travel, entertain with friends, and enjoy a return to some normalcy. But, do you really know your summer shoppers? We carefully curated segments from shopping behavior and purchase data ingested directly from retailers, brands, and e-commerce websites using ShopperSync™, Inmar Intelligence’s proprietary data intelligence platform, to help you make a splash with your summer marketing campaigns. 

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How In-Store Signage Impacts Consumer Purchase Decisions in a World Where Brands Are Meaningless

"Do shoppers care about my brand?" It's a question that marketers are forced to constantly grapple with. Over 30,000 new CPG products are launched every year.

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Putting the ‘Custom’ in ‘Customer.’

Meet Your Shoppers In The Middle With Discussion, Discovery, and Data. The consumer relationship with brands, retailers, and their own personal data has mutated dramatically in recent years due to a clash of coinciding catalysts. As the technology industry directs more attention to data privacy and a “cookieless future,” shoppers admit to an inverse interest in exchanging their information for novel, custom shopping experiences.

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Inmar’s 2021 Trends Guide — Your Back-To-School Cheat Sheet!

Back-To-School season offers some of the largest opportunities to capitalize on consumer attention in any given year. In 2021, changes to school attendance, shopping norms, and general consumer behavior challenge the way businesses approach this momentous shopping occasion.  By implementing data-supported strategies and taking advantage of the latest industry trends, we’re able to eliminate roadblocks along the consumer path to purchase. Inmar’s Back-To-School Trends Guide provides insights to attract shoppers you might consider out of reach. 

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