Shopper Insights

Now’s the Time for CPG Brands to Embrace Data Sharing

It could be effectively argued that the motivation behind CPGs pursuing greater data sharing with retailers is their growing, albeit diffident, recognition of the myriad marketing benefits that such sharing can generate -- in any competitive situation.  

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Men Are Boosting the Beauty Industry

By 2022, the men’s personal care market will grow by $166 billion, which means marketers should already be thinking about the unique ways in which men want to engage and be engaged by brands in this category. 

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Join us for our 2019 Tech in Retail Webinar

According to a study by eMarketer, 29% of wholesale and retail companies are currently implementing digital transformation. We wanted to know, what do the shoppers want out of this technological evolution?

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A Look at Men's Online Grocery-Shopping Behavior

With more men living alone, leading single-adult households with children or taking on their full share of family responsibilities, males are emerging more and more as the primary purchase decision-makers and shoppers.

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How The Adult Beverage Category Can Meet Changing Consumer Habits Head On

With over 2 billion active Facebook users and over 600 million active Instagram users, there's no denying that practically everyone, even your Grandma, is in some way socially engaged.

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Millennials More Motivated by Rebates Than Other Shoppers

Manufacturer-funded rebates -- though underutilized by many marketers -- are highly effective in engaging millennials, generating significant promotion participation and driving accelerated and increased purchase among members of this sought-after shopper segment.

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Three Key Promotion Trends to Watch in 2019

Growing consumer demand for convenience, value and personal relevance around their shopping and saving activity in 2018 fueled the continuation of a paradigm shift towards greater deployment of digital promotions by marketers -- and increasing adoption by consumers.

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How Can Grocers Make Personalized Pricing Work?

Success for long-established industry retailers will require they neutralize existing price vulnerabilities.

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What CPGs Need to Know about the Dollar Channel

The future has never looked brighter for the Dollar Channel and that portends an equally bright future for CPG brands looking to grow share and brand.

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