Shopper Insights

Valentine’s Day: Shoppers Still Plan to Celebrate, Just Quarantine Style

Consumers are playing it COVID-safe by ordering takeout, but still plan to celebrate their loved ones as they have in years past.

• Read more about Valentine’s Day: Shoppers Still Plan to Celebrate, Just Quarantine Style

Thanksgiving by the Basketful

Every year Americans spend an average of $186.05 on their stock up Thanksgiving trip to the supermarket, but what items make up their basket? The data we've collected through Inmar Intelligence ShopperSync, market research and social listening provides an answer to this question. 

• Read more about Thanksgiving by the Basketful

Candy Corn, Costumes, and COVID: A Chilling Halloween Combination

Although the summer of 2020 may have felt like the longest episode of the Twilight Zone yet, a spooky holiday is creeping up on us like a black cat in a graveyard. Indeed, fall foliage and pumpkin spice will remain a staple this Halloween season; however, social distancing and mask-wearing protocol may make Halloween a little extra eerie. 

• Read more about Candy Corn, Costumes, and COVID: A Chilling Halloween Combination

A Surge In Online Grocery Shopping

Inmar Intelligence studied the grocery shopping behaviors of more than 300 consumers from across the U.S. during the COVID-19 pandemic. Our survey found significant shifts in shopper behavior, with consumers increasingly adopting online grocery shopping and other new purchasing practices in order to meet their household needs. Here’s a look at their retail activity before the pandemic and during the crisis.

• Read more about A Surge In Online Grocery Shopping

3 Back-to-School Content Trends That Will Send You to the Front of the Class

Are you ready to create content that will connect with shoppers as they head back to the classroom? It might be difficult to predict what heading back to school will look like this fall, but that doesn’t mean consumers aren’t planning their shopping lists and getting ready for the new school year. Brands will need to be sensitive to the uncertainty most consumers are facing while planning their content strategy and offer ways to make this time easier, less stressful, but still fun. 

• Read more about 3 Back-to-School Content Trends That Will Send You to the Front of the Class

Make Back-To-School a Breeze With Inmar’s 2020 Trends Guide

Although it is difficult to predict what the 2020 school year will look like, parents, teachers, and back-to-college shoppers are suiting up for their annual back-to-school shopping splurge. Whether utilizing curbside pickup, making purchases online, or shopping in physical stores, consumers are starting the preparation process now.  

• Read more about Make Back-To-School a Breeze With Inmar’s 2020 Trends Guide

Dollar Stores Bringing Increased Value to Shoppers -- and Brands

The dollar channel has been growing, and maturing, for years and the future for this channel has never looked brighter.

• Read more about Dollar Stores Bringing Increased Value to Shoppers -- and Brands

On the Road to a "New Normal"

Now into the third month of "quarantine," we analyzed the online shopping behavior from our CoEx Platform and compared the trends seen in March to those in April to help advertisers better understand how consumers are continuing to adapt to their current situation.

• Read more about On the Road to a "New Normal"

How to Re-engage First-Time Online Shoppers

The COVID-19 pandemic drive many shoppers to shop for groceries online for the first time. How can retailers re-engage those shoppers and turn them into loyal customers in the future? Diana Medina, Vice President of Retail Transformation, shares tactics for a successful e-Commerce platform.

• Read more about How to Re-engage First-Time Online Shoppers