Shopper Insights

Dollar Stores Bringing Increased Value to Shoppers -- and Brands

The dollar channel has been growing, and maturing, for years and the future for this channel has never looked brighter.

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On the Road to a "New Normal"

Now into the third month of "quarantine," we analyzed the online shopping behavior from our CoEx Platform and compared the trends seen in March to those in April to help advertisers better understand how consumers are continuing to adapt to their current situation.

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How to Re-engage First-Time Online Shoppers

The COVID-19 pandemic drive many shoppers to shop for groceries online for the first time. How can retailers re-engage those shoppers and turn them into loyal customers in the future? Diana Medina, Vice President of Retail Transformation, shares tactics for a successful e-Commerce platform.

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Turning First Time Online Shoppers into Loyal Customers

The COVID-19 pandemic has sent millions of shoppers online -- many for the first time -- to buy their groceries. According to a survey by Acosta, approximately 28% of online grocery shoppers made their first online grocery order during the month of March as a result of the coronavirus crisis.

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How Consumers Are #StayingHome

As COVID-19 persists and consumers spend more time at home than ever before, we continue to analyze online shopper data from our CoEx Platform to provide advertisers with up-to-date insights on how consumers are adapting to their “new normal.” Inmar acquired ownerIQ in Q4 2019. For more information about our programmatic capabilities, please visit owneriq.com.

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Online Shopping Behavior in March: What Can We Learn About Consumer Mindsets During COVID-19?

One full month into social distancing, we re-visited online shopping behaviors of Americans to understand how their priorities have shifted as social distancing becomes an ever-present reality. Scroll down to learn more about online shopping behaviors we observed across our brand and retailer ecosystem during March.    Inmar acquired ownerIQ in Q4 2019. For more information about our programmatic capabilities, please visit owneriq.com.   

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Engagement is the Key to Being a True Influencer

2019 was a year of authentic storytelling and engagement for influencers. The movement from follower count to really connecting with followers and making a difference in their lives showed in the content that was produced for the Social Fabric Community. Engagement and communicating with followers on social media channels builds that trust and ability to influence an audience, as well as the consistent creation of content that is authentic, visually appealing and highly creative. As many campaigns exemplified this, there are a few that stood out. 

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Three Key Questions Brands and Retailers Need to Think Through Right Now

We are all in something of a state of shock. None of us expected our lives would be irrevocably changed so suddenly. Despite the current standstill in so many sectors of the economy, there’s never been a more important time to be thinking about the future of your business. 

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Three Not-So-Obvious Strategies for Driving Store Traffic in 2020

Ever notice as you’re walking through a shopping area how some stores are alive with activity and some look like ghost towns -- even when their assortments are comparable? And, if you were able to look online from a similar vantage point, you’d no doubt see the same thing: some retailers attracting a meaningful volume of customers with others fighting just to maintain their relevance.

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