The Key to Building Shopper Loyalty In 2022

Shopper behavior trends are ever-evolving, and the past couple of years have proven exceptionally dynamic due to the pandemic, supply chain issues, out-of-stocks, and now inflation. These wild times present unprecedented challenges for many marketers, as they navigate their own various repercussions of these issues while trying to gain and retain shopper loyalty.

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Gain & Retain Shoppers In High Inflationary Times

As the United States reaches the highest inflation rate in over 30 years at 7.9% as of March, CPGs and consumers alike are trying their best to navigate what — for many — are unprecedented times. For brands in the grocery industry, high inflation can mean navigating shortages, supply chain issues, and upped material costs — forcing them to raise prices. For consumers, it means saving, saving, saving — especially on essential items, like food and groceries.

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5 Ways To Get On Holiday Shoppers’ “Nice List”

Welcome WIIM Members! Want 10% off your first campaign? Contact us today. It’s time to start planning how you’ll reach shoppers during the not-so-distant holiday season. But, getting into the shopper’s mindset can be tricky. Holiday shoppers aren’t all alike — they shop through different channels, entertain for multiple occasions, and purchase gifts for various people. 

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Download Our New Guide and Give These 4 Adult Beverage Personas a Shot!

Not unlike sports fandoms or media viewerships, the adult beverage category hosts a lush ecosystem of unique personas ranging from die-hard brand fans to renegade samplers. The diversity of shoppers within this product category presents as many opportunities as it does challenges, making behavioral data and insider knowledge a valuable resource for marketers. 

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Get Ready For A Fumble-Free Football Fall!

Meet Your Tailgate Shopper & Their Biggest Purchases. Football season is approaching fast, and you know what that means: tailgating is coming back! Fans can finally gather again in stadium parking lots nationwide to huddle around grills, pop open a few cold ones, and celebrate the big game before it even begins. But what’s the best way to reach these football fiends?

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6 Fall Flavors to Try (That Aren’t Pumpkin Spice)

Every season typically has its own signature flavor. When most people think about fall, pumpkin spice immediately comes to mind. But, because many consumers picked up new cooking skills and more adventurous palettes during the pandemic, they are going to be looking to try new flavors this fall. 

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Labor No More. This Trends Guide Tells You Exactly What Labor Day Shoppers Are Looking For.

Labor Day will be here before you know it. Excited to return to family cookouts and friendly gatherings, consumers will be buying in a big way to prepare for the occasion. At the same time, deals and savings will be more important to shoppers than ever this year. How do you meet both needs at once?

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3 Shoppers Heating Up the Summer

This summer's shoppers are going to be ready to take their summer fun to the max. Consumers are going to make plans to travel, entertain with friends, and enjoy a return to some normalcy. But, do you really know your summer shoppers? We carefully curated segments from shopping behavior and purchase data ingested directly from retailers, brands, and e-commerce websites using ShopperSync™, Inmar Intelligence’s proprietary data intelligence platform, to help you make a splash with your summer marketing campaigns. 

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How In-Store Signage Impacts Consumer Purchase Decisions in a World Where Brands Are Meaningless

"Do shoppers care about my brand?" It's a question that marketers are forced to constantly grapple with. Over 30,000 new CPG products are launched every year.

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