Is Online Grocery Shopping Here To Stay? Yes, According To Our Latest Survey Results, Featured In Progressive Grocer

The numbers don’t lie. Our latest research shows that consumers plan to continue online grocery shopping, even as vaccination numbers rise and people return to in-person shopping.  In a recent article, Online Grocery Shopping Is a Permanent Part of the Mix: Survey, Progressive Grocer took the opportunity to highlight some of the survey’s results.

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How do you offer shoppers the healthy options they want, both in-store and online? Data.

It's not easy to meet shopper demand for healthy food options, especially now that hybrid shopping is here to stay. But understanding your customers' needs is the key to success. The grocery industry has been making great strides in offering healthier products in response to feedback from consumers, but there’s more work to do. As shopper preferences become more specific — think vegan, paleo, gluten-free and keto — it’s become even more critical to anticipate their needs and provide personalized recommendations and offers to help meet those needs. 

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Your Retail Marketing Platform Should Power In-Store Media Just as Effectively as It Does Online Advertising

In a recent article, Steve Ustaris, VP Marketing at Inmar Intelligence, published his thoughts on the next step beyond retail media networks as a phase III - Retail Marketing Platforms. Reaching shoppers inside the store is a lynchpin to leveraging this data-driven, shopper-centric, cross-channel platform strategy effectively. After all, your campaign’s last chance to influence a shopper’s decision is at the point of purchase.

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EVERYTHING YOU LOVE ABOUT RETAIL MEDIA NETWORKS, ONLY BETTER.

What could possibly be better than a retail media network (RMN)? The next generation, where media and incentives combine to take everything to the next level. Say hello to the Retail Marketing Platform. Driven by exclusive ShopperSync™ data Because the Retail Marketing Platform has retailers’ first-party data at its core, it can accomplish things that simply aren’t possible with traditional RMNs. Thanks to the data, now, for the first time, segmentation, marketing and attribution are unified across all channels, driving greater loyalty, revenue and profitability.

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Welcome to the Second Issue of RetailWise

The next issue of our quarterly insider’s guide is ready for download. We’ve parsed the data, examined the retail landscape, and are sharing the trends we see having the biggest impact on retailers and CPGs.   Downloading the guide gives you instant access to all of these insights, so let’s get started!

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Breaking research reveals that retail media networks are vital, not niche

We recently conducted a survey of 200 retail professionals about their existing or planned retail media The retail professionals we surveyed overwhelmingly indicated an increased commitment to, and investment in, their RMNs in 2021. The main reason? They see those networks as crucial vehicles to drive sales and create new revenue streams.

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Trends and Tips For Entertaining in a Post Pandemic World

With social restrictions lifting, the volume of vaccinations on the rise, and temperatures rising, people are more eager than ever to safely re-emerge from their COVID-19 quarantine. In every family or friend group there is the go-to guy or gal lovingly referred to as “the entertainer,” dreaming up the next celebration or micro-occasion to bring everyone together. I hope you’ve checked on your friend, the entertainer, during this long, socially distant year because they are more than likely overdue to plan a spring soiree or summer social. 

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Six Best Practices for Combating Coupon Fraud

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DRIVE PURCHASES USING PROGRAMMATIC MEDIA

Programmatic media doesn’t have to just be an awareness play. By adding shoppable features into your digital strategy, you can drive triple digit purchase intent. 

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