Retail Commerce Platform

Your Retail Marketing Platform Should Power In-Store Media Just as Effectively as It Does Online Advertising

In a recent article, Steve Ustaris, VP Marketing at Inmar Intelligence, published his thoughts on the next step beyond retail media networks as a phase III - Retail Marketing Platforms. Reaching shoppers inside the store is a lynchpin to leveraging this data-driven, shopper-centric, cross-channel platform strategy effectively. After all, your campaign’s last chance to influence a shopper’s decision is at the point of purchase.

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EVERYTHING YOU LOVE ABOUT RETAIL MEDIA NETWORKS, ONLY BETTER.

What could possibly be better than a retail media network (RMN)? The next generation, where media and incentives combine to take everything to the next level. Say hello to the Retail Marketing Platform. Driven by exclusive ShopperSync™ data Because the Retail Marketing Platform has retailers’ first-party data at its core, it can accomplish things that simply aren’t possible with traditional RMNs. Thanks to the data, now, for the first time, segmentation, marketing and attribution are unified across all channels, driving greater loyalty, revenue and profitability.

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Welcome to the Second Issue of RetailWise

The next issue of our quarterly insider’s guide is ready for download. We’ve parsed the data, examined the retail landscape, and are sharing the trends we see having the biggest impact on retailers and CPGs.   Downloading the guide gives you instant access to all of these insights, so let’s get started!

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Breaking research reveals that retail media networks are vital, not niche

We recently conducted a survey of 200 retail professionals about their existing or planned retail media The retail professionals we surveyed overwhelmingly indicated an increased commitment to, and investment in, their RMNs in 2021. The main reason? They see those networks as crucial vehicles to drive sales and create new revenue streams.

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Trends and Tips For Entertaining in a Post Pandemic World

With social restrictions lifting, the volume of vaccinations on the rise, and temperatures rising, people are more eager than ever to safely re-emerge from their COVID-19 quarantine. In every family or friend group there is the go-to guy or gal lovingly referred to as “the entertainer,” dreaming up the next celebration or micro-occasion to bring everyone together. I hope you’ve checked on your friend, the entertainer, during this long, socially distant year because they are more than likely overdue to plan a spring soiree or summer social. 

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Six Best Practices for Combating Coupon Fraud

Coupon fraud is continually changing, adapting to undermine new technologies and mitigation strategies. Retailers, CPG brands, and their technology partners need to adapt as well, so they can stay ahead of the fraudsters instead of just reacting to their new scams. 

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DRIVE PURCHASES USING PROGRAMMATIC MEDIA

Programmatic media doesn’t have to just be an awareness play. By adding shoppable features into your digital strategy, you can drive triple digit purchase intent. 

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Are you prepared for the social commerce revolution?

Social commerce is the alliance between social media and e-commerce, and it’s creating new opportunities for retailers to engage with customers. In fact, this new e-commerce platform is becoming a privileged resource for customer engagement and customer loyalty.  When done effectively, messaging on social media creates a unique opportunity for retailers to hone in on small customer segments, make accurate forecasts of customer behaviors, and get a detailed understanding of how customers form emotional links with brands.

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How Social, Conversational, and Omnichannel Excellence Will Define Social Commerce in 2021

In a recent report, Leah Logan, our VP Media Production and Community, sat down with Retail Touchpoints to discuss the ways the pandemic has and will continue to impact the growth of social commerce as a major revenue driver for marketers. The pandemic pushed social and e-commerce adoption rates years ahead of schedule, both in terms of consumer expectations and retailer capabilities.

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