Retail Commerce Platform

Breaking research reveals that retail media networks are vital, not niche

We recently conducted a survey of 200 retail professionals about their existing or planned retail media The retail professionals we surveyed overwhelmingly indicated an increased commitment to, and investment in, their RMNs in 2021. The main reason? They see those networks as crucial vehicles to drive sales and create new revenue streams.

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Trends and Tips For Entertaining in a Post Pandemic World

With social restrictions lifting, the volume of vaccinations on the rise, and temperatures rising, people are more eager than ever to safely re-emerge from their COVID-19 quarantine. In every family or friend group there is the go-to guy or gal lovingly referred to as “the entertainer,” dreaming up the next celebration or micro-occasion to bring everyone together. I hope you’ve checked on your friend, the entertainer, during this long, socially distant year because they are more than likely overdue to plan a spring soiree or summer social. 

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Six Best Practices for Combating Coupon Fraud

Coupon fraud is continually changing, adapting to undermine new technologies and mitigation strategies. Retailers, CPG brands, and their technology partners need to adapt as well, so they can stay ahead of the fraudsters instead of just reacting to their new scams. 

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DRIVE PURCHASES USING PROGRAMMATIC MEDIA

Programmatic media doesn’t have to just be an awareness play. By adding shoppable features into your digital strategy, you can drive triple digit purchase intent. 

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Are you prepared for the social commerce revolution?

Social commerce is the alliance between social media and e-commerce, and it’s creating new opportunities for retailers to engage with customers. In fact, this new e-commerce platform is becoming a privileged resource for customer engagement and customer loyalty.  When done effectively, messaging on social media creates a unique opportunity for retailers to hone in on small customer segments, make accurate forecasts of customer behaviors, and get a detailed understanding of how customers form emotional links with brands.

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How Social, Conversational, and Omnichannel Excellence Will Define Social Commerce in 2021

In a recent report, Leah Logan, our VP Media Production and Community, sat down with Retail Touchpoints to discuss the ways the pandemic has and will continue to impact the growth of social commerce as a major revenue driver for marketers. The pandemic pushed social and e-commerce adoption rates years ahead of schedule, both in terms of consumer expectations and retailer capabilities.

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ARE YOU READY TO JUMPSTART SHOPPER LOYALTY? EVERYTHING YOU NEED TO KNOW IS RIGHT HERE.

In this omnichannel world, customer loyalty is hard to earn and maintain. The secret is personalization, not technology.

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Not Using Influencer Marketing Within Your Retail Media Network? You Should Be.

As retail media networks continue to gain traction and territory, spending on e-commerce sites and apps is expected to grow beyond the $22 billion mark in the U.S. in 2021. At the same time, influencer marketing is expected to be a $15 billion business globally by 2022. What do these two seemingly disparate things have in common?

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Consumers and brands are getting chatty. Big time.

In November 2019, we surveyed 1,500 consumers and found that less than 10% -- only 9.1% -- had ever interacted with a brand via a website pop-up/chatbox, SMS, social media messaging or other direct-to-consumer communications channel. But, that’s all changed. Just over a year later our latest survey finds that 40% of consumers have now chatted online with a brand. That’s a 4.4x increase in consumer conversations with brands. 

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