Retail Commerce Platform

Strategic Initiatives for Independent Grocers to Enhance their e-Commerce Solution

When asked how independent retailers can set new strategic initiatives for their e-commerce platform, Diana Medina, Inmar’s Director of e-Commerce Solutions, shared the following advice.  

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Turning First Time Online Shoppers into Loyal Customers

The COVID-19 pandemic has sent millions of shoppers online -- many for the first time -- to buy their groceries. According to a survey by Acosta, approximately 28% of online grocery shoppers made their first online grocery order during the month of March as a result of the coronavirus crisis.

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BRANDS SHARING DATA WITH RETAIL PARTNERS IS SMART – BUT NOT WITHOUT PROPER DATA GOVERNANCE

Smart data sharing strategies are enabling brands to generate greater return on their 1st party data assets.

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COMPETING WITH WALMART, TARGET AND AMAZON

Learn how Audience Monetization and Advertising revenue diversification are critical to surviving the Retail Apocalypse.

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How Retailers are Leveraging Their Data to Build Scalable Ad Businesses

Retailers are in the digital ad business. Amazon’s advertising division generated $10B in 2018, making it the 3rd largest digital ad company, behind Google and Facebook. Walmart and Target’s ad offerings have been in market for some time now, with estimated earnings in the 100s of millions. In the last 18-24 months, grocers such as Albertsons and Kroger have launched their units to grab higher share of CPG budgets. Today, if you are a retailer, chances are that you have a digital ad offering or are close to launching one.

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AMAZON’S LATEST ATTRIBUTION PLAY WILL GRAB MORE BRAND MARKETING BUDGETS

Amazon, the retail giant, seeks to influence advertising budget by controlling the narrative around campaign performance.

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