Retail

The Silver Lining to Promotion Budget Cuts

Every marketer has had to do it at some point in their career: pivot away from their carefully crafted promotional calendar in order to reduce costs and free up budget. This has been especially true this year as Gartner’s Annual CMO Spend Survey Research 2020 found that nearly 44% of CMOs are facing midyear budget cuts in 2020 as a result of the pandemic. While diminishing budgets present significant challenges for marketers, there is a silver lining to this situation -- the necessitated modernization of promotional execution. 

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A Short Menu for Building Holiday Food and Beverage Success

As the 2020 holiday season swiftly approaches, all indications are that consumers are more-than-eager to deck the halls and serve up celebrations with family and friends that will satisfy their hunger for good times and good food.

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Make the Season Merry and Bright with Our 2020 Holiday Trends Guide

This year has been full of surprises, and the holiday season is not exempt from the unprecedented changes that 2020 has brought about. Some consumers plan to stick to tradition, while others are celebrating the holidays differently this year.  The best way to prepare for a season of uncertainty is to start early. Understanding how shopper behaviors are changing and addressing those changes in your marketing strategy is paramount to a successful holiday season. 

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Potions and Pumpkins and Pets, Oh My!

From puppy cakes to feline fashion, there is no denying that pet pampering is at an all time high. With fall nearing, pet parents are already seeking to incorporate their furry friends into their Halloween festivities, as Pinterest cites searches for “Pet Fashion” are up 199%. According to the National Retail Federation, consumers spent $490M on pet costumes in 2019, doubling the amount spent in 2010.

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3 Back-to-School Content Trends That Will Send You to the Front of the Class

Are you ready to create content that will connect with shoppers as they head back to the classroom? It might be difficult to predict what heading back to school will look like this fall, but that doesn’t mean consumers aren’t planning their shopping lists and getting ready for the new school year. Brands will need to be sensitive to the uncertainty most consumers are facing while planning their content strategy and offer ways to make this time easier, less stressful, but still fun. 

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Make Back-To-School a Breeze With Inmar’s 2020 Trends Guide

Although it is difficult to predict what the 2020 school year will look like, parents, teachers, and back-to-college shoppers are suiting up for their annual back-to-school shopping splurge. Whether utilizing curbside pickup, making purchases online, or shopping in physical stores, consumers are starting the preparation process now.  

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Brand-Switching Is the New Norm, How to Create Loyal Customers

Brand loyalty was thrown a major blow by the coronavirus pandemic. Customer trust and relationships that took years to build was negated by sweeping out of stocks in stores and online. As many as 65% of US consumers said they have tried new brands after sheltering in place became commonplace.

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It’s Time for Grocery Retailers to Get Strategic About Technology

Our most recent Tech in Retail survey found shoppers actively advancing the ongoing digital transformation that is currently reshaping grocery retail. Regular, and increasing, technology use presents retailers with an outstanding opportunity for deeper engagement and more consistent activation.

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Dollar Stores Bringing Increased Value to Shoppers -- and Brands

The dollar channel has been growing, and maturing, for years and the future for this channel has never looked brighter.

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