Retail

Three Not-So-Obvious Strategies for Driving Store Traffic in 2020

Ever notice as you’re walking through a shopping area how some stores are alive with activity and some look like ghost towns -- even when their assortments are comparable? And, if you were able to look online from a similar vantage point, you’d no doubt see the same thing: some retailers attracting a meaningful volume of customers with others fighting just to maintain their relevance.

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There’s Still Room For Success In Traditional Grocery Retail

A recent article from CNN Business offered an assessment of retailer performance in the highly competitive retail grocery space that was an excellent start to the conversation. However, it didn’t go as far as it could have in speaking to the opportunity that exists for properly-equipped grocers (of every size) to prosper – even in the face of growing business pressures. 

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Retail Appetite Grows As Plant-based Protein Market Beefs Up

As the plant-based protein market continues its explosive growth, more and more products like Beyond Meat and Impossible Burgers are clamoring for retail distribution. Driven by increased consumer demand for healthier, more sustainable food options, the expansion shows no signs of slowing.

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Join us for our 2019 Tech in Retail Webinar

According to a study by eMarketer, 29% of wholesale and retail companies are currently implementing digital transformation. We wanted to know, what do the shoppers want out of this technological evolution?

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HOW RETAILERS GET THE MOST OUT OF THEIR PURCHASE DATA

Learn how retailers are leveraging the power of purchase data to target, optimize, and measure their digital advertising.

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BRANDS SHARING DATA WITH RETAIL PARTNERS IS SMART – BUT NOT WITHOUT PROPER DATA GOVERNANCE

Smart data sharing strategies are enabling brands to generate greater return on their 1st party data assets.

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COMPETING WITH WALMART, TARGET AND AMAZON

Learn how Audience Monetization and Advertising revenue diversification are critical to surviving the Retail Apocalypse.

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How Retailers are Leveraging Their Data to Build Scalable Ad Businesses

Retailers are in the digital ad business. Amazon’s advertising division generated $10B in 2018, making it the 3rd largest digital ad company, behind Google and Facebook. Walmart and Target’s ad offerings have been in market for some time now, with estimated earnings in the 100s of millions. In the last 18-24 months, grocers such as Albertsons and Kroger have launched their units to grab higher share of CPG budgets. Today, if you are a retailer, chances are that you have a digital ad offering or are close to launching one.

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Teen Shoppers: An Emerging Market Force

Teen shoppers (ages 13-19) will soon be the group responsible for driving marketing spend and dictating how marketers interact with shoppers. Understanding these shoppers, their spending habits, and how they can be reached is critical. Now.

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