Retail

Brand-Switching Is the New Norm, How to Create Loyal Customers

Brand loyalty was thrown a major blow by the coronavirus pandemic. Customer trust and relationships that took years to build was negated by sweeping out of stocks in stores and online. As many as 65% of US consumers said they have tried new brands after sheltering in place became commonplace.

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It’s Time for Grocery Retailers to Get Strategic About Technology

Our most recent Tech in Retail survey found shoppers actively advancing the ongoing digital transformation that is currently reshaping grocery retail. Regular, and increasing, technology use presents retailers with an outstanding opportunity for deeper engagement and more consistent activation.

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Dollar Stores Bringing Increased Value to Shoppers -- and Brands

The dollar channel has been growing, and maturing, for years and the future for this channel has never looked brighter.

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Independent Grocers and E-Commerce: An Evolving Conversation

Inmar was recently asked to participate in a Grocer Pod podcast with David Smith, CEO of Associated Wholesale Grocers (AWG), the nation's largest cooperative food wholesaler to independently-owned supermarkets. AWG has eight full-line wholesale divisions serving more than 1,100 member companies at more than 3,000 locations across 28 states. The podcast conversation between Craig Rosenblum, Inmar’s Vice President, Enterprise Retail and David can be found below.

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On the Road to a "New Normal"

Now into the third month of "quarantine," we analyzed the online shopping behavior from our CoEx Platform and compared the trends seen in March to those in April to help advertisers better understand how consumers are continuing to adapt to their current situation.

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How to Re-engage First-Time Online Shoppers

The COVID-19 pandemic drive many shoppers to shop for groceries online for the first time. How can retailers re-engage those shoppers and turn them into loyal customers in the future? Diana Medina, Vice President of Retail Transformation, shares tactics for a successful e-Commerce platform.

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Defending Against DTC: How Grocery Retailers Can Answer the Challenge

Retailers need to, starting now, explore and develop strategies to enhance and maintain their competitiveness.

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Inmar Intelligence Appoints Retail Industry Veteran Spencer Baird to Transformation Leadership Team

Baird brings an extensive track record of driving digital transformation across grocery retail, e-commerce and Consumer Packaged Goods.

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How Consumers Are #StayingHome

As COVID-19 persists and consumers spend more time at home than ever before, we continue to analyze online shopper data from our CoEx Platform to provide advertisers with up-to-date insights on how consumers are adapting to their “new normal.” Inmar acquired ownerIQ in Q4 2019. For more information about our programmatic capabilities, please visit owneriq.com.

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