Retail

Thanks to all of our Retail Media Network clients!

Inmar was just selected as a leading Large Retail Media Network Solution in Forrester’s Now Tech: Retail Media Solutions report. It just proves what we already know — that we have the best Retail Media Network clients in the business.

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Spring Has Sprung: 4 Shopper Personas You Need to Know

This past year has been marked by unprecedented change — a phrase that’s undoubtedly the mantra of 2020. The COVID-19 pandemic altered consumer shopping habits, reworked how brands and retailers approach marketing, and pushed e-commerce adoption rates years ahead of schedule.  Because all this change happened so rapidly, marketers are still trying to understand the best ways to reach their changing and evolving customers with relevant content, messaging and promotions. 

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Valentine’s Day: Shoppers Still Plan to Celebrate, Just Quarantine Style

Consumers are playing it COVID-safe by ordering takeout, but still plan to celebrate their loved ones as they have in years past.

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Retailers Need to Prepare for a “Hazardous” Holiday Returns Season

If you thought states were all-consumed contending with the coronavirus, think again. Even in the midst of the pandemic, environmental regulators and local governments are aggressively penalizing retailers for how they handle returns that are deemed hazardous under environmental regulations that govern the waste stream.  And the ongoing civil enforcement is costing merchants millions of dollars in settlements and fines. Millions.

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Video: In-Housing Your Retail Media Network. Should You Do It?

“In-housing” is one of the most common discussions we have with our retail partners when we advise them on their Retail Media Network strategy.  

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Why Messaging Should Be Part of Your Marketing Plan

There are more ways to reach consumers than ever before, including in-store media, social ads, email, influencer campaigns, programmatic media, and messaging. But, it’s the last one listed here that is more important to your marketing plan than you may think. 

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The Silver Lining to Promotion Budget Cuts

Every marketer has had to do it at some point in their career: pivot away from their carefully crafted promotional calendar in order to reduce costs and free up budget. This has been especially true this year as Gartner’s Annual CMO Spend Survey Research 2020 found that nearly 44% of CMOs are facing midyear budget cuts in 2020 as a result of the pandemic. While diminishing budgets present significant challenges for marketers, there is a silver lining to this situation -- the necessitated modernization of promotional execution. 

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A Short Menu for Building Holiday Food and Beverage Success

As the 2020 holiday season swiftly approaches, all indications are that consumers are more-than-eager to deck the halls and serve up celebrations with family and friends that will satisfy their hunger for good times and good food.

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Make the Season Merry and Bright with Our 2020 Holiday Trends Guide

This year has been full of surprises, and the holiday season is not exempt from the unprecedented changes that 2020 has brought about. Some consumers plan to stick to tradition, while others are celebrating the holidays differently this year.  The best way to prepare for a season of uncertainty is to start early. Understanding how shopper behaviors are changing and addressing those changes in your marketing strategy is paramount to a successful holiday season. 

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