Promotions

Pursuing Personalization That Drives Real Incrementality

As crucial as personalization is to successfully activating shoppers, the idea of achieving individual engagement at a scale sufficient to drive true incrementality can be daunting for many marketers. At its core, personalization is simply delivering on the promise of a comfortable, valuable interaction between seller and buyer;

• Read more about Pursuing Personalization That Drives Real Incrementality

Millennials More Motivated by Rebates Than Other Shoppers

Manufacturer-funded rebates -- though underutilized by many marketers -- are highly effective in engaging millennials, generating significant promotion participation and driving accelerated and increased purchase among members of this sought-after shopper segment.

• Read more about Millennials More Motivated by Rebates Than Other Shoppers

Technology Helping Retailers Transform in the Digital Age

In today's increasingly competitive marketplace, retailers and manufacturers throughout Canada are focused on optimizing the customer experience. With scaling frequency, companies are turning to digitally-driven strategies to drive traffic and differentiate themselves from the competition.

• Read more about Technology Helping Retailers Transform in the Digital Age

Three Key Promotion Trends to Watch in 2019

Growing consumer demand for convenience, value and personal relevance around their shopping and saving activity in 2018 fueled the continuation of a paradigm shift towards greater deployment of digital promotions by marketers -- and increasing adoption by consumers.

• Read more about Three Key Promotion Trends to Watch in 2019

Digital Coupon Redemptions Driving Purchases

The Inmar Data Analytics team recently reviewed a sample of approximately 40 million digital coupon redemptions from 2017 and found that 18.8% of these redemptions occurred within an hour of the offers being "clipped." As shoppers grow more habitual in downloading coupons at shelf, marketers will see digital coupons driving more and more decisions -- and more and more purchases.

• Read more about Digital Coupon Redemptions Driving Purchases

Millennial Moms Are Asked 9.6 Times A Month For Recommendations

Millennial moms are more likely to provide opinions and recommendations. They cite themselves as "key advisors" among their circle of friends. And, by the way, they have a lot of friends — 24 they consider "close friends" on average.

• Read more about Millennial Moms Are Asked 9.6 Times A Month For Recommendations

Recognizing an 'Opportunity Gap' for CPG Growth

While declining coupon use has challenged marketers during the last several quarters, there's no evidence to suggest that shoppers have lost interest in making their budgets go further and saving money on groceries. So, what's happening with shoppers and promotions? And what does it mean for brands?

• Read more about Recognizing an 'Opportunity Gap' for CPG Growth

Macro Trends Reshaping Food Retailing

In 1988 Walmart forever changed the world of food retailing by opening the first Supercenter in Washington, Missouri. Since then other alternative formats and channels such as Dollar (Extreme Value), Chain Drug, and Warehouse/Club have collectively siphoned dollar share from the Traditional Grocery Channel. In 1988, Traditional Grocery held the lion's share of food and consumables, with a dollar share of 90%. At the close of 2006, the channel's share had declined to 50%. At the end of 2015, dollar share had reached an all-time-low of 46%.

• Read more about Macro Trends Reshaping Food Retailing

The 2016 Inmar Analytics Forum: A Multi-faceted Discussion

If you were not unable to join us for the 2016 Inmar Analytics Forum, I encourage you to seek out a colleague or peer who participated and ask about their experience. My expectation is that you'll hear about an outstanding event that not only shed light on strategies for using data analytics to engage shoppers, generate loyalty, build brand and grow revenue but also illuminated the obligation those with access to data have to use it judiciously and share it appropriately.

• Read more about The 2016 Inmar Analytics Forum: A Multi-faceted Discussion