Optimize Your Promotion Strategy With The Right Method Mix

Digital transformation has changed life as we know it. From high-level business functions to everyday tasks, it touches all of our lives. Many brands are jumping on board, as digital technologies can help engage shoppers quickly and effectively. But digital isn’t the end-all-be-all — especially when it comes to promotions. Consumer promotions are a critical part of brands’ growth strategies, used to drive trial and foster loyalty.

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How to Win & Retain Shoppers In A Supply Chain Crisis

CPGS — DRIVE GROWTH IN UNSTABLE TIMES If you’re a CPG brand, chances are you’re experiencing paralyzing challenges from current supply chain issues — out-of-stocks and at-shelf price increases. When faced with such challenges, brands often choose to eliminate national promotions until conditions improve.

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Inmar Intelligence Announces New Promotion Planner Tool to Provide Promotion Guidance in Seconds

As part of the Promotions Performance Platform, this tool gives guidance to brands for improved execution

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Emerging Brands Shopper Statistics & Behaviors You Need to Know [Infographic]

Emerging brands, listen up! Shoppers are eager to discover smaller, lesser-known brands for a new and exciting buying experience. We surveyed 1,000 emerging brands shoppers and learned that, among first-time buyers of an emerging brand, 89% were likely to purchase again. However, if you can’t get those buyers to purchase for the first time, does it matter?

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Queenpins Movie: Coupon Fraud Is No Joke

The Queenpins movie might be funny, but coupon fraud is no joke. You might have seen the new Queenpins movie, a comedy about coupon fraud. However, for product manufacturers, retailers, and ultimately consumers, coupon fraud is no laughing matter — as the industry bears $100MM of fraud costs every year. Watch this video to learn more about the steps we’re taking to protect our partners from this multi-million dollar problem.  

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5 Questions to Ask Yourself Before Running a Consumer Promotion

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So What? Now What? Where Do You Fit Within The Evolving Promotions Landscape?

The promotions landscape is changing at a rapid pace due to evolving consumer behaviors. Annual sales of grocery items grew 8.8% in 2020, thanks in part to increased at-home dining amid widespread shutdowns. In addition, e-commerce sales of grocery items grew a staggering 49% in 2020, as many consumers engaged with digital grocery shopping for the first time and retailers rushed to make alternative options to in-store purchasing available. 

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Did You Know 69% Of Shoppers Are Currently Looking For Ways To Save Money On Grocery Items?

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ARE YOU USING THE BEST PAYMENT GATEWAY FOR YOUR BUSINESS?

The right payment gateway should help drive savings and improve the bottom line. The key? Make sure you’re asking the right questions. Take Total Cost of Ownership (TCO), for example;  Here are five things to look for in a payment gateway when trying to improve your TCO:

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