Promotions

ARE YOU USING THE BEST PAYMENT GATEWAY FOR YOUR BUSINESS?

The right payment gateway should help drive savings and improve the bottom line. The key? Make sure you’re asking the right questions. Take Total Cost of Ownership (TCO), for example;  Here are five things to look for in a payment gateway when trying to improve your TCO:

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EVERYTHING YOU NEED TO KNOW ABOUT CHOOSING A PAYMENT GATEWAY IS RIGHT AT YOUR FINGERTIPS!

Choosing the right payment gateway for your particular business can make all the difference in the world. Make the right choice, and you’ll have happy, loyal customers and profitable transactions. Make the wrong choice, and it could cost you shoppers and sales. So, what are the keys to making the right choice? The answer is just a download away.

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Will drinking ever be the same again?

After nearly a year of analyzing the impact of COVID-19, we gathered data from 1,000 drinking-age adults in the US to identify pandemic-driven trends related to adult beverages. 

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Welcome to the Second Issue of RetailWise

The next issue of our quarterly insider’s guide is ready for download. We’ve parsed the data, examined the retail landscape, and are sharing the trends we see having the biggest impact on retailers and CPGs.   Downloading the guide gives you instant access to all of these insights, so let’s get started!

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Crushing Coupon Fraud by 2024!

Our very own John Helmle, EVP and president of the Fintech division, recently sat down with Progressive Grocer to talk about retail’s $100 million problem — coupon fraud.  In this compelling Q&A, John talks about the true financial and experiential cost of coupon fraud to retailers, CPGs, and shoppers. He also lays out Inmar’s aggressive plan to put an end to coupon fraud in the next 3 years. It sounds like a crazy goal, but he — and the rest of us here at Inmar — believe it’s attainable.

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Is That Coupon Fraud?

Shoppers are always looking for a good deal, and rely on coupons to stretch their dollars as far as possible. Oftentimes, this may inadvertently lead to coupon misuse. While this misuse doesn’t seem as malicious as creating and using counterfeit coupons, it does contribute to the $100 million loss our industry faces due to coupon fraud. With that in mind, Inmar announced a recent survey that asked coupon-using shoppers how they use the popular discounts. 

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Six Best Practices for Combating Coupon Fraud

Coupon fraud is continually changing, adapting to undermine new technologies and mitigation strategies. Retailers, CPG brands, and their technology partners need to adapt as well, so they can stay ahead of the fraudsters instead of just reacting to their new scams. 

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New Promotion Strategies for a New Year

There’s good reason to be optimistic about 2021. However, if brands and retailers are going to build on the gains they’ve made during this tumultuous past year -- and address lingering challenges -- they need to understand which of the recently emerging shopper behavior trends are going to stick. And invest appropriately.

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IN A PANDEMIC, PEOPLE WANT PROMOTIONS.

With additional stimulus still a question mark, and likely a “2021 thing,” the economic pressure consumers are already feeling is growing -- alongside increased consumer demand for brands and retailers to help them stretch their grocery budgets. Promotions have not been a priority for many trading partners during these past months but data from our latest shopper survey shows that needs to change.

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