Promotions

Is That Coupon Fraud?

Shoppers are always looking for a good deal, and rely on coupons to stretch their dollars as far as possible. Oftentimes, this may inadvertently lead to coupon misuse. While this misuse doesn’t seem as malicious as creating and using counterfeit coupons, it does contribute to the $100 million loss our industry faces due to coupon fraud. With that in mind, Inmar announced a recent survey that asked coupon-using shoppers how they use the popular discounts. 

• Read more about Is That Coupon Fraud?

Six Best Practices for Combating Coupon Fraud

Coupon fraud is continually changing, adapting to undermine new technologies and mitigation strategies. Retailers, CPG brands, and their technology partners need to adapt as well, so they can stay ahead of the fraudsters instead of just reacting to their new scams. 

• Read more about Six Best Practices for Combating Coupon Fraud

New Promotion Strategies for a New Year

There’s good reason to be optimistic about 2021. However, if brands and retailers are going to build on the gains they’ve made during this tumultuous past year -- and address lingering challenges -- they need to understand which of the recently emerging shopper behavior trends are going to stick. And invest appropriately.

• Read more about New Promotion Strategies for a New Year

IN A PANDEMIC, PEOPLE WANT PROMOTIONS.

With additional stimulus still a question mark, and likely a “2021 thing,” the economic pressure consumers are already feeling is growing -- alongside increased consumer demand for brands and retailers to help them stretch their grocery budgets. Promotions have not been a priority for many trading partners during these past months but data from our latest shopper survey shows that needs to change.

• Read more about IN A PANDEMIC, PEOPLE WANT PROMOTIONS.

Three Great Ways to Ruin a Rebate -- and Miss the Opportunity for Activation

Rebates have been in the promotion playbook for years for the simple reason that they work. Delivering benefits to both retailers and brands, they help drive traffic (in store and online), inspire product trial, attract lapsed buyers and engender brand loyalty. And now, with multiple, consumer-friendly submission options and faster reward fulfillment available, rebates represent an even more powerful and cost-efficient marketing tool.

• Read more about Three Great Ways to Ruin a Rebate -- and Miss the Opportunity for Activation

Inmar Intelligence Receives Healthcare Technology Assessment Resources Contract by Premier, Inc. for RASMAS Recall Notification and Tracking Services

Inmar Intelligence, a data-driven technology-enabled services company, today announced that the company has been awarded the Healthcare Technology Assessment Resources (HTAR) contract by Premier Inc. for providing recall notification/tracking services for members to use throughout their facilities. The contract, beginning June 1st, ensures that Inmar Intelligence’s RASMAS Enterprise Recall Management solution is the sole source recall solution on the HTAR contract for the next three years.

• Read more about Inmar Intelligence Receives Healthcare Technology Assessment Resources Contract by Premier, Inc. for RASMAS Recall Notification and Tracking Services

The Battle for Loyalty and the Need to Keep Marketing in This Time of COVID-19 Disruption

The largely indiscriminate and likely brand-indifferent purchasing that’s currently taking place is going to end. So, marketers need to be planning and preparing now for the advent of the “new normal” that will see continued, albeit temporary, increased sales and the substantive expansion of an economically-hurting shopper base with significantly increased promotion sensitivity.

• Read more about The Battle for Loyalty and the Need to Keep Marketing in This Time of COVID-19 Disruption

Are Celebrity Endorsements Worth the Money?

Inmar Intelligence surveyed 1,500 adults to study how celebrity endorsements and peer recommendations impact consumer purchasing decisions. Our survey found that 34 percent of consumers are more likely to purchase a product endorsed by their peers, whereas only 3 percent are more likely to make a purchase based on celebrity influence.

• Read more about Are Celebrity Endorsements Worth the Money?

Pursuing Personalization That Drives Real Incrementality

As crucial as personalization is to successfully activating shoppers, the idea of achieving individual engagement at a scale sufficient to drive true incrementality can be daunting for many marketers. At its core, personalization is simply delivering on the promise of a comfortable, valuable interaction between seller and buyer;

• Read more about Pursuing Personalization That Drives Real Incrementality