Promotions

Inmar Intelligence Receives Healthcare Technology Assessment Resources Contract by Premier, Inc. for RASMAS Recall Notification and Tracking Services

Inmar Intelligence, a data-driven technology-enabled services company, today announced that the company has been awarded the Healthcare Technology Assessment Resources (HTAR) contract by Premier Inc. for providing recall notification/tracking services for members to use throughout their facilities. The contract, beginning June 1st, ensures that Inmar Intelligence’s RASMAS Enterprise Recall Management solution is the sole source recall solution on the HTAR contract for the next three years.

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The Battle for Loyalty and the Need to Keep Marketing in This Time of COVID-19 Disruption

The largely indiscriminate and likely brand-indifferent purchasing that’s currently taking place is going to end. So, marketers need to be planning and preparing now for the advent of the “new normal” that will see continued, albeit temporary, increased sales and the substantive expansion of an economically-hurting shopper base with significantly increased promotion sensitivity.

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Are Celebrity Endorsements Worth the Money?

Inmar Intelligence surveyed 1,500 adults to study how celebrity endorsements and peer recommendations impact consumer purchasing decisions. Our survey found that 34 percent of consumers are more likely to purchase a product endorsed by their peers, whereas only 3 percent are more likely to make a purchase based on celebrity influence.

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Pursuing Personalization That Drives Real Incrementality

As crucial as personalization is to successfully activating shoppers, the idea of achieving individual engagement at a scale sufficient to drive true incrementality can be daunting for many marketers. At its core, personalization is simply delivering on the promise of a comfortable, valuable interaction between seller and buyer;

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Millennials More Motivated by Rebates Than Other Shoppers

Manufacturer-funded rebates -- though underutilized by many marketers -- are highly effective in engaging millennials, generating significant promotion participation and driving accelerated and increased purchase among members of this sought-after shopper segment.

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Technology Helping Retailers Transform in the Digital Age

In today's increasingly competitive marketplace, retailers and manufacturers throughout Canada are focused on optimizing the customer experience. With scaling frequency, companies are turning to digitally-driven strategies to drive traffic and differentiate themselves from the competition.

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Three Key Promotion Trends to Watch in 2019

Growing consumer demand for convenience, value and personal relevance around their shopping and saving activity in 2018 fueled the continuation of a paradigm shift towards greater deployment of digital promotions by marketers -- and increasing adoption by consumers.

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Digital Coupon Redemptions Driving Purchases

The Inmar Data Analytics team recently reviewed a sample of approximately 40 million digital coupon redemptions from 2017 and found that 18.8% of these redemptions occurred within an hour of the offers being "clipped." As shoppers grow more habitual in downloading coupons at shelf, marketers will see digital coupons driving more and more decisions -- and more and more purchases.

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Millennial Moms Are Asked 9.6 Times A Month For Recommendations

Millennial moms are more likely to provide opinions and recommendations. They cite themselves as "key advisors" among their circle of friends. And, by the way, they have a lot of friends — 24 they consider "close friends" on average.

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