We all got a bit of good news a couple of weeks ago with the most recent jobs numbers. At 7.8%, unemployment is now at the lowest level we've seen in a few years. We've found that changes in unemployment are predictive of coupon redemption, explaining over 65% of the changes. So a decline in coupon redemption was expected … but not a 22.9% decline! But that's exactly what we got, with declines in redemption across both food (-22.3%) and non-food (-23.9) categories and with every major coupon distribution vehicle.