Programmatic

TAKING A LOOK AT CHROME’S SAME SITE COOKIE CHANGES

A week from today Google same-site cookie changes are going into effect. If you are involved in digital advertising and this is news to you at this point – that’s bad. So take a moment first and catch up on this Google Chrome blog which does a great job of explaining the changes taking place. While the relevant engineering for compliance with this update is relatively easy, the potential impact on addressable digital audience and campaign attribution is significant.

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HOW RETAILERS GET THE MOST OUT OF THEIR PURCHASE DATA

Learn how retailers are leveraging the power of purchase data to target, optimize, and measure their digital advertising.

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BRANDS SHARING DATA WITH RETAIL PARTNERS IS SMART – BUT NOT WITHOUT PROPER DATA GOVERNANCE

Smart data sharing strategies are enabling brands to generate greater return on their 1st party data assets.

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IS IT TIME FOR A DATA DIET?

Find out how to get your data ready for summer advertising months in four easy steps.

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COMPETING WITH WALMART, TARGET AND AMAZON

Learn how Audience Monetization and Advertising revenue diversification are critical to surviving the Retail Apocalypse.

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How Retailers are Leveraging Their Data to Build Scalable Ad Businesses

Retailers are in the digital ad business. Amazon’s advertising division generated $10B in 2018, making it the 3rd largest digital ad company, behind Google and Facebook. Walmart and Target’s ad offerings have been in market for some time now, with estimated earnings in the 100s of millions. In the last 18-24 months, grocers such as Albertsons and Kroger have launched their units to grab higher share of CPG budgets. Today, if you are a retailer, chances are that you have a digital ad offering or are close to launching one.

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AMAZON’S LATEST ATTRIBUTION PLAY WILL GRAB MORE BRAND MARKETING BUDGETS

Amazon, the retail giant, seeks to influence advertising budget by controlling the narrative around campaign performance.

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WHAT IS A DATA SEGMENT ANYWAY?

While the Third Party Data Menu may be organized by Appetizers, Entrees and Deserts, don’t expect to know what kind of beef is in that burger, whether the fish was Farmed or Wild, or if peanuts are in the Ice Cream Sundae. Second Party Data, or Transparent Data, on the other hand, is like a Farm-to-Table restaurant where the ingredients are transparently sourced and the food is better for you.

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FREQUENCY CAPPING: NOT ALL CONSUMERS ARE CREATED EQUAL

There is no denying the media marketplace is over saturated. Due to the multitude of content and advertising clutter, consumers today are engaged with media through the entire day. Brands actually need to be seen over and over and over again in order for consumers to notice AND remember them. The brands who get remembered are the ones who win. This new paradigm has changed the fundamental way advertisers need to be looking at frequency. what is frequency capping?

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