Programmatic

Welcome to the Biggest Shift in Retail History

Get ready to shift your digital mindset. The information and answers you need to get started are right at your fingertips.

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Byline: In-housing Your Retail Media Network: Should You Do It?

“In-housing” is one of the more common discussions we have with our retail partners when we advise them on their Retail Media Network strategy. There is a clear upside to this approach. However, it's not a zero sum game. To create an optimal approach, retailers need to balance their network’s near term and long term revenue opportunities and consider all the costs associated with in-housing. 

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What’s “In” this Winter Season? Contactless Checkout and Touchless Payments

This holiday season will look different for many people across the country. New menus, new traditions and new ways of celebrating with friends and family from afar. Another key difference this year? Shoppers’ increasing use of, and growing preference for, contactless checkout and touchless payments.  The Inmar Intelligence Contactless Payments Survey looked into this rapidly emerging trend to better understand how consumers’ burgeoning payment preferences could impact the industry and unearth insights into how retailers should respond. 

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Getting on the Plate: How to Digitally Engage Diet-Conscious Consumers

Keeping up with consumers’ unique tastes is difficult enough in the best of times but, in today’s marketplace, accurately cataloguing Covid-driven changes in consumer behavior has become a full-time job, especially when it comes to food and diet. 

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Video: In-Housing Your Retail Media Network. Should You Do It?

“In-housing” is one of the most common discussions we have with our retail partners when we advise them on their Retail Media Network strategy.  

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TAKING A LOOK AT CHROME’S SAME SITE COOKIE CHANGES

A week from today Google same-site cookie changes are going into effect. If you are involved in digital advertising and this is news to you at this point – that’s bad. So take a moment first and catch up on this Google Chrome blog which does a great job of explaining the changes taking place. While the relevant engineering for compliance with this update is relatively easy, the potential impact on addressable digital audience and campaign attribution is significant.

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How Retailers Get the Most out of Their Purchase Data

Learn how retailers are leveraging the power of purchase data to target, optimize, and measure their digital advertising.

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BRANDS SHARING DATA WITH RETAIL PARTNERS IS SMART – BUT NOT WITHOUT PROPER DATA GOVERNANCE

Smart data sharing strategies are enabling brands to generate greater return on their 1st party data assets.

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IS IT TIME FOR A DATA DIET?

Find out how to get your data ready for summer advertising months in four easy steps.

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