Predictive Analytics

What U.S. Grocers Can Learn From China's Pandemic Experience

As the coronavirus pandemic continues spreading across the globe, each passing day seems to offer a new, vastly different version of reality. In the midst of constant upheaval, there’s a high degree of uncertainty, especially for the essential businesses in the U.S. now dealing with operational impacts of the virus. Fortunately, there are clues as to what’s on the horizon. The surest signs come from events that have already taken place in other countries, particularly China.

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Now’s the Time for CPG Brands to Embrace Data Sharing

It could be effectively argued that the motivation behind CPGs pursuing greater data sharing with retailers is their growing, albeit diffident, recognition of the myriad marketing benefits that such sharing can generate -- in any competitive situation.  

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